New Safety Level, And More Environmental Friendly Technology On Their Vehicles

The automotive industry has continued to evolve alongside changes in lifestyle, and the demand for ease of transportation has allowed the industry to far surpass its competitors.

Several factors have affected how the American auto industry now positions itself on the world market, and big changes have been made to reflect this new direction. The introduction of new technologies in vehicles, the growing market for cars in new developing markets, the impact of the industry on the environment, legislative responses and demands, as well as the increased expectations from consumers, are some of the factors. More international cars are being designed, manufactured and bought by American consumers and exported to foreign markets today than those exclusively manufactured by American companies, redefining the American auto industry, while having a positive impact on its economy. International brands accounted for 45% of total sales in the U.S. in 2013 and have now risen to 59% of the market, and continue to grow. While the amount of American cars has decreased in the local U.S. market share to international ones, the increase of foreign car production on U.S. soil has had the effect of creating new jobs for Americans both in the auto industry as well as in related new industries. The industry has seen huge growth numbers in the last few years with more growth expected.

Autozone, the top retailer in the United States has always based its strategy on DIY customers with cars over seven years old (Parnell, 2014). As technology has evolved, cars have become more difficult to work on, hence, a new target market of do-it-for-me is continuing to grow. Sales of 2.3 billion were reported for the second quarter of 2017, and the company cited higher supply chain and shrink costs (Landis, 2017).

In regards to the social changes the automobile industry is receiving from heavy feedback from their consumers. There is a need for automobile manufactures and engineers to create vehicles that environmentally friendly and conscious of their carbon footprint. The days of making huge gas guzzlers and air pollutant vehicles are long gone. In response to this social change outcry manufactures have stepped up to the plate, creating more hybrid and electric vehicles. For Autozone this could possible be unsettling, due to the fact that the technology that goes into creating and maintaining vehicles such as these parts will not be so easily accessed.

After twenty-six years in the car business, I can honestly say, “I’ve seen and heard it all.” As with most things, the car business changes constantly. Always inventing new ways of sell a car. However, one thing hasn’t changed. It

With the introduction to new technology in the automotive industry, consumers are struggling to maintain and repair their own vehicles. They are relying on professionals in order to complete even minor repairs on their vehicles which forces them to find businesses which not only provides the needed parts but also assist with instruction on how to replace it. The demand for automobile parts is driven by the age and mileage of vehicles in use and generally increases when fewer new cars are sold and older cares are kept on the road, causing the profitability of individuals companies such as AutoZone to depend on inventory management and marketing (Tippie, 2015). For AutoZone, they were able to expand their brand very quickly with a robust financial performance over the years but with competition like The Pep Boys, O’Reilly Automotive and Advance Auto Parts, Inc. they must continue to analyze their strengths against the market in order to stay

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

“If I had asked people what they wanted, they would have said faster horses,” this statement, made by Henry Ford centuries ago still fits appropriately for automobiles as well as automotive retailing industry in general terms. The global automotive retail market is all the more challenging and developing at a pace never seen and experienced before.

A car company can achieve this objective by understanding the demographic of where they intend to market their vehicles. This can include creating vehicles that contribute less pollution, increasing safety features, providing free vehicles that can be used for transportation where communities did not previously have access. Car companies can also be involved with the local community by providing jobs that can be acquired by skill and not only education level. If education is lacking in a community, car companies should provide free skill training or scholarships to improve the life of citizens if there are no other means for them to attain it.

In a company this is an external factor where it’s all about the competition. The competition is what brings a company to make a change and innovation to outdo another company. Unfortunately in the motor industry the competition is a challenge. Automotive companies belligerently compete against each other which do make perfect sense for any type of company to do. As known there are many types of successful luxury car companies for example Mercedes Benz and Audi.

South America has seen a more radical increase in dealer satisfaction over the last five years, as illustrated by the data and graph. Similar to North America, South America has greatly increased the amount of data through a surge of new dealers to sample from. Given the large separation and saturation of positive satisfaction from dealers, it becomes evident that this region is one of efficient positive growth that should be greatly considered in the future.

I chose this industry because we do not have many local distributions. For that I chose this industry. The meaning of motor dealership is a firm that sells and buys cars, and it has different brands of cars. As well, the industry is local distribution they do many things like selling different kinds of cars like: Toyota, Hino, Lexus and GMC, Jeep, Nissan and others brands in the world. Motor dealership sells new cars and used cars for the customers. Motor dealership is dealing with the variance brand of cars then they sell it to the customers. They also do other things like maintenance services for cars and automobile parts. Moreover, they are appoint technicians and experts people to stock and sell spare parts of cars and warranty operation

Focus more on large growing markets and exceed the sales up to 10 million cars per year.

There are two key channels what LM uses to deliver value for its customers: the community and the regional microfactories. The community is a core element of LM’s business model and consists of a group of car enthusiasts and designers who communicate mainly on an online platform, but they also meet in person during events organized by LM. Microfactories serve as places for car manufacturing but they mean a lot more for the company. They are places to gather together with the community and to work together with customers whilst assembling. Both key channels are important parts of LM’s marketing strategy and play a prominent role in the customer experience. LM uses mainly these own and direct channels to reach its customers. It raises awareness about its cars using mostly its website. This platform also helps potential customers in evaluating the offerings of LM as community members share their opinion, knowledge and experience there. The purchase, the delivery and the after sales service happen through the channel of microfactories.

Question: Describe the development of the car from its earliest beginnings to the present day. Outline projects which are currently being researched and/or developed. Based on your findings, how do you think cars will develop in the future? Use specific examples and provide evidence from appropriate references to explain your answer.