New Service / Product Idea

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references.

Perfecting each customer’s drink, by hand, is the name of the game. We know the magic is in the details and strive to give our customers a remarkable product, each and every time they visit any of our stands.

According to (Said, 2011), people frequencies café nowadays to communicate, socialize, looking for public spaces and (Desai, May 2011) sates that people going to café for work purpose. Urbanization and gentrification changes the function of traditional café to modern café that more friendly (Cohen, September 3, 2014).

It was amid a midyear break when the inverter at my place required an overhauling which was expected by organization 's arrangement. In any case, the organization lost a track of its past records that demonstrated the third due administration. After a great deal of bothers and protests the issue was settled. Notwithstanding, this occurrence made me end with that organization and joining another. A large number of companies are unable to keep up the track of their administrations which causes them a big time loss.

Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,

1) How attractive is the Keurig system to each of the following participants in the Office Coffee market?

4. Describe exactly how the cups should be prepared. Does every cup need to be exactly the same in every way except the order of the addition of milk and coffee? Can you actually make every cup identical?

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Demographic segment variables subdivides people based on a wide variety of characteristics. This allows the business to decide what group they will be targeting based on their desired target market. Because grocery shopping is common, this business should not have limitations on genders or age. To increase sales they may target families and also college students who have a vehicle. However, the business should not restrict it to only these two entities. The business will not depend on specific incomes to market to people. The business must differentiate itself by emphasizing its drive through option, offering incentives, promoting ethical values, and staying connected with the customers and employees.

Demographic segment variables subdivides people based on a wide variety of characteristics. This allows the business to decide what group they will be targeting based on their desired target market. Because grocery shopping is common, this business should not have limitations on genders or age. To increase sales they may target families and also college students who have a vehicle. However, the business should not restrict it to only these two entities. The business will not depend on specific incomes to market to people. The business must differentiate itself by emphasizing its drive through option, offering incentives, promoting ethical values, and staying connected with the customers and employees.

According to the researches already done, since Starbucks was built up at the beginning of 1970s, it has been recognized as the customers’ third home, other than their own houses and workplaces. Those bright and clean tables and comfortable chairs, together with the aroma of coffee from brewing the coffee beans, also the convenience that the customers can freely charge their laptops and music players, give the “Starbucks experience” it used to have. However, with the increasing number of the branches, quantities of automatic coffee machines are taking the place of the ones done by hand, also the counters that supply drive-through in order to meet the need of the customers who are driving, began to sell food, drinks, even CD, which forced the “Starbucks experience” to disappear gradually.

The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.

India, like many other Asian countries, has a tea drinking culture, but the coffee market is catching up and growing fast. This case talked about the stories of Café Coffee Day (CCD), the Indian coffee industry market leader, along with its competitor Starbucks from USA. CCD was founded in 1996 and by April 2013 it had around 3,000 stores within the Indian market. CCD had not faced any severe threat up till 2012 when Starbucks made its entry into the Indian market through a joint venture with Tata. As the world’s largest coffee chain company, Starbucks wanted to get a slice of the cake. In 2013, it opened 11 stores in Delhi and Mumbai.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young