New Technology Product : Quartz Essay

Based on sales to date, the segmentation of U.S buyers is seemingly a very “niche” market as it is segmented to middle aged, large income, warm urban or suburban climates. U.S consumers are wary/unaware of the new technology, which makes them apprehensive to

The Quartz sales are suffering for many reasons primarily due to positioning errors on the part of the Aqualisa management. The market entry strategy is ill-defined and lacks a clear direction. They have failed to hone in on a target niche as well as to develop an effective product induction strategy. This is further exacerbated by the lack of buy-in on the part of their most important allies in the sales processes – the plumbers.

When one is reading about the world in Aldous Huxley’s Brave New World, immediately the goal of society is seen: technological progress. Instead of the manner in which society acts today, with love, family and success being important focuses: technologic growth and improvement is at the forefront. Technology, in many ways, can produce a positive impact; however, when taken to an extreme, the consequences could be devastating, as shown in this book.

This report is a description of the methods and results of the Omni-Tech 1000 wireless heart-rate monitor study and a presentation of our recommendation to the Omni-Tech Executive team. The members of this project are three Omni-Tech engineers: John Horsney, Tim Maloney, and Amanda Brownstein. The Omni-Tech 1000 consists of a belt worn around the chest of a cyclist, which transmits a wireless heart rate signal to a computer/receiver on the handlebars. This currently uses DSRC. DSRC is also known by the name Wi-Fi 802.11b. John Horsney was approached by the Sales and Marketing leads of Omni-Tech sometime in early April in regard to a technical problem with this. The wireless signal between the chest belt and the receiver goes out during use,

Did you know in the past century we created artificial body parts, the internet, windpower, and so much more? As we speak, society keeps advancing for a better world. New technological advances in America will help save lives, money, and reputations of many countries. Despite the side-effects of technology, America will be a utopia in 2117 because of the many benefits it will provide us as society moves forward.

The Quartz is a mainstream product that appeals to anyone who can afford it. While the Quartz may have failed to post strong initial sales numbers there is clearly a demand in the United Kingdom (and probably the rest of Europe) for a product that fixes all of the problems associated with the old plumbing infrastructure that exists in this part of the world. When there is strong demand and only one supplier that adequately addresses all the consumer needs the only missing ingredient is a proper marketing campaign, which is clearly lacking. If Aqualisa can effectively convey the benefits of the Quartz units to both plumbers and consumers adequately there is no reason Quartz cannot fuel Aqualisa’s growth for the next several years.

Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install. Although Quartz leaps all other showers, the initial sales results turned to be gloomy, as

Quartz offers a technological change to enhanced value to consumers and plumbers. Aqualisa has been customer-focused, making efforts to understand what consumers want and upgrade its product accordingly. Aqualisa Quartz value proposition to plumbers is

Aqualisa is a UK shower manufacturer. The showers in the UK were facing two main problems:

Q1. Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the context of their existing product line.

For Aqualisa’s Quartz shower system to become more profitable and accepted in the United Kingdom’s, stagnant, unimaginative, shower market, Rawlinson needs to work to educate all potential consumers on the features and benefits of the Quartz shower system. More importantly, to gain that market share needed to make the Quartz system successful, Rawlinson needs to focus the Quartz marketing efforts on the do-it-yourselfers, and the plumbers. These markets are the areas that this new product and technology would have the most direct effect on, they will be the installers of the product, and in most cases the decision makers on where the system will be installed. Without the acceptance and buy-in of these two key

The potential for this product is skyrocketing. The Samsung Galaxy Note IV is rumored to be out around September this year and by the looks of it, I’m guessing it is going to have considerable improvements from the usage of the S Pen to the more quality display of the screen. The general public is starting to gravitate more towards bigger, more feature-filled phones ever since the release of the first

Target Market: Mostly consists of Laggards who have been loyal to this type of product for a long time and have not moved on to newer products.

In May 2001 Aqualisa, a United Kingdom shower manufacturing company, added Quartz shower to its product line. Harry Rawlinson, managing director of Aqualisa, believed for Aqualisa to maintain its market share and have a sustainable future, the company had to focus on innovation. As a result, Quartz shower was introduced which was technologically atop and easy to install and use compared to other U.K. shower products. Despite many of these admirable features, sales numbers turned out to be disappointing for Aqualisa. Aqualisa distributed its products through channels such as showrooms, plumbers, and developers. Products were also distributed directly to consumers who fell under Do It Yourself category.

There is a manufacturing company of medium sized which is working on increasing the prototype capability for its firm. The controversy is going in the selection process of the project among the two proposed project to achieve the goal of the company. The first proposed project was based on the traditional prototype used by the company. The project is tested and resulted with the low risk factor in the priority for increasing the capability of the prototype for the firm. The project follows all the ethics of the company and is based on according to the company’s culture and structure. Therefore no training program is required for the staff. The second project introduces new technique of 3D printing to enhance the prototype with high speed. It minimizes the cost of the project. The requirement of this project is a greater capital input. As the system is using new technology, therefore the training program is required for the employees. The risk factor rises up with the introduction of new prototyping system. If the new system is get successful then it will result with maximizing the profit for the firm. As the consultant I will go through projects by exploring their assumptions, advantages and disadvantages and then I