New Terms And Theories That Were Caused By The Rise Of Internet

A consumer society is best defined as the process in which goods and services are bought and used to satisfy people’s perceived needs (J.Obelkevich. 1994). The image of this consumer society can be described as one of individualism and freedom but it can also be marked by social divisions, inequalities and exclusions. This essay examines the relationships there are between consumerism, the social divisions this engenders and ultimately the choices, if any, this offers to people. It shows how our choices can be defined by the type of people we are, the way that we are perceived by others and our ability to consume.

From the response of the consumers, companies make enhancements in their products as per the necessities of the consumers. From the approach or the associations with the consumers, companies get a chance to gratify their consumers and build up a competitive edge. This mechanism facilitates companies to stay with and goes ahead from their competition. Therefore, consumer relationships help the companies to make a competitive edge. (How to build a customer-centered organization to gain competitive advantage)

The birth of the internet created a revolution on technology, and social media in the world. It created a vast amount of change, and has put humans onto a path that they thought they could not walk on. It has shifted modern culture and helped shape it into a unique one where the internet seems to run the world. One big part of internet culture is the platform Web 2.0. It has helped shape many applications and has had an impact on creation, and content presented in the web to viewers. Web 2.0 can be shown in the popular app Twitter, and it shows how the site has evolved, what concepts are involved in it, and the future of Twitter and Web 2.0.

The author compares the difference from the past and the present and how the internet has changed not only himself, but others and the way that they are able to understand and focus due to the long-term use of the web. While comparing the past and the present the author gathers information from well know writers that feel the same way about the effects of the web. The author's choice of personal experiences, vivid imagery and analysis backed by research hook the reader and persuades them to believe that today's technology is causing mainly problems.

Consumer societies appeared in the factors of modernity between the late 19th century and early 20th century during the rise of mass production around the industrial revolution and the rise in population in urban areas. People who lived in urban areas, developed industries and needed the distance to get to and from work which increased a need for mobility. A mobile society and mass transit made it practical and easier to use in the streets as form of advertisements. In a consumer society, a person come face to face with a lot of goods, which the features change all the time. Which then, products that are sold are representing tradition and heritage. Their market is continuously changing the way they advertise their

First, the Film Consumed Identity and Anxiety talk about how consumers and consumerism affect the

The term consumer society goes beyond the mere act of shopping and the functional use of goods with contemporary

In our current society, the influence of capitalism and advertising constantly sways our decisions in one manner or another. As such, it can be hard to differentiate between our own actual feelings and the feelings others have created through the promotion of products. Both Hari Kunzru, author of the story “Raj, Bohemian”, and Andrea Chang, author of the LA Times article “Teen ‘haulers’ become a fashion force”, reinforce the idea that consumer society has little care for individuals and their overall well being. Both authors attest to how inescapable the influence of marketing is, how producers exploit the current youth in order to further appeal to them and expand their potential market, and how consumerism leads to a lack of free will and lack of identity. With all of these factors, it is evident that consumer society corrupts our own individual identities, often while we are exploited by the same industries we support.

During the electronic age, the public sphere seemed to be unsupported by media such as radio, newspapers and magazines as they were too passive and excessively focused upon advertising and marketing (Macloughlin, 2015). The internet of the other hand offered a far more active voice to people around the globe enabling anyone with access to a computer and the internet to benefit from online communication and engagement.

According to Slater (1997:26), ‘consumer culture is, in principle, universal and impersonal’. The notion behind this is

1- The article of Josée Johnston (2007), focuses about the possibility of being a consumer and citizenship at the same time. The author pointed out, the contradiction between the two concepts. According to him, the “citizen –consumer hybrid provides relatively superficial attention to citizenship goals” (Johnston, 2007, p. 262), and it serves the marketed oriented adaptation than conserving the common environment. For the methodology, the article used theory building to

One of the major facets of this consumer group is that they have matured on the basis of social upheaval, increase of mass marketing, consumerism, and the extension of various forms of communication. Secondly, most of these people have

This idea of ‘consumer role’ prolongs the search for identity as new and improved products are continuously blinding people and leaving them to chase after material products which are unlikely to maintain a long term gratification. An example of this is the Apple IPhone which annually upgrades, in addition promises ‘fashion’ and ‘style’ to an individual. However Bauman would argue that the constant release of a new and upgraded IPhone each year results in dissatisfaction of the consumer’s previous purchase and if unable to keep up this consumer role, there is a fear of being judged as ‘untrendy’ or ‘old-fashioned’. The concept of the consumer society fragmenting the sense of self is supported by many other sociologists. Baudrillard evolves Bauman’s theory by stating that consumption ‘is not derived primarily from the realm of nature but from the realm of culture” (Kellner 1989)likewise he emphasises the fact that temptations is one cause of consumption and concludes that this is the culture of the consumer society in which we live in.

Also the change in meaning in relation to consumption is another example of the development of the consumer culture because the term consumption was ignited through a new sense of

We live in a consumer driven society where we constantly want the latest product. Because of this huge demands for product production can go into overhaul this in turn is making the product cheaper. In a capitalist society it is all about supply and demand and as the supply increases the product becomes cheaper. Shapcott write in 1995 (Reference) that, "The Internet isn 't free. It just has an economy that makes no sense to capitalism". This essay will outline and explore the effect the modern internet is having on the Capitalist structure when in today’s society we are all about sharing and the idea of free.