New Town Council

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Strategy Development at New Town Council Andy Bailey and Julie Verity The two cases New Town Council and Castle Press, illustrate the process of strategy development within different organisational contexts. Both cases are based on the views of the strategy development process as seen by members of the respective top management teams. The New Town case describes how four members of the top management team view their strategy process. Both cases a reconstructed around two general themes. The process of strategy development and the organisational context in which it takes place. The two cases illustrate differences in the strategy development process, demonstrating that the process of managing strategy development in one…show more content…
New Town Council grew up alongside New Town as it was built on its green field site in the 1970s. Central government decreed that New Town would exist and the Development Corporation designed, planned and built it. As the bricks, mortar and amenities were developed, the council 'followed on behind, picking-up the litter, literally. I mean the Corporation built it and we provided the refuse collection systems for the people when they arrived to live here. When the Corporation was wound up and This case study was prepared by A. Bailey and J.Verity, Cranfield School of Management. It is intended as a basis for class discussion and not as an illustration of either good or bad management practice. © A.Bailey and J.Verity,1996. Exploring Strategy Development at New Town Council we had to take over, it was a lot to cope with-it think we are still learning to cope in some respects, 'explained a senior officer at the council. When the Development Corporation ceased activities in the early 1990s, New Town Council took responsibility for housing, environment, recreation, and economic development and community development services. It did not assume control of education or social services, which remained with the county council, an arrangement which by1995 was under review. From 1979 to 1997, the Conservative Party had been in central government and had made frequent and significant changes to
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