New Trends That Are Becoming Popular As A Marketing Tool

Tourism is perceived as one of the leading industries in the world. “The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide.”

In this section I will explain the different development in the tourism industry since the 1960’s and what the effect it has on the travel industry.

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Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

Tourism growth when not planned cautiously can result in the degradation of the environment and the uncontrolled development of infrastructures and recreation facilities (hotels, parking, golf courses, etc), resulting in the fall of many resorts.

Britain has been over the news due to the British exit the European Union, which this event is known as Brexit (Hunt, 2016). This decision brought a large impact on every country in Britain, but the Britain has not started negotiate with European Union about adapting regulations to minimize their negative consequences. Before people can list potential impacts of Brexit on Britain’s tourism, it is important for people to understand how well the Britain was doing in the tourism industry. In addition, it is important to analyze and understand what type of tourism impacts on Britain. So, people would know how Brexit will change its policy and what impacts will bring to their current life. It will provide an idea of how the changes of regulations will impact different countries and the region. Thus, it provides an understanding of how tourism helps to develop the Britain in terms of environmental impacts, socio-cultural impacts, and economic impacts.

What do trends tell us? Where is the resale retail industry going? What about attracting employees and keeping them? How do we get the right people? Where are we going and how are we going to get there? These are just a small glimpse of the questions that we face on a daily basis.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

As stated by Pulido-Fernandez in 2012, there is a wide-range acknowledgement on the economic connection of tourism (economic regeneration throughout multiplier, enhancement of balance of payments, employment generation, poverty reduction and etc.), that led on many occasions to overemphasize its purpose as an instrument of economic development. Tourism is often described as an action in the direction of incrementing economic assimilation by decreasing natural and human barriers to trade-off and propagates in international capital and labor flows. The profitable activities and the standard living of the populations can be enhanced by sustainable tourism (Sama, 2011).

Sustainability is gradually becoming one of the tourism industries greatest focuses. To achieve proper sustainability we must find a balance between the growth of the tourism industry and the preservation of culture or “meeting the needs of the present tourists and host regions whilst also protecting and enhancing opportunity for the future” (UNWTO 1997). As the old paradigm that the natural environment is a commodity or resource that can be exploited for human benefit has shifted to that of a more preservation and restoration of the natural environment paradigm, consumers are now looking for ways to still have the same experiences from tourism but with added eco-friendly attitudes. This can be achieved through not closing off areas that

To many, sustainable tourism might be interpreted as sustaining attractions just to ensure there is a continuation of visitors and tourists coming in. However, this understanding is too juvenile. According to a 1987 report, Our Common Future, sustainable development is define as development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (WCED, 1987). Fundamentally, sustainable development ‘advocates the wise use and conservation of resources in order to maintain their long-term viability’ (Elber, 1992).

According to Higgins-Desbiolles (2004), tourism is among the most important forces that are shaping the world in the modern times. Other than being a foreign exchange earner, it also generates job opportunities to millions of people across the globe and act as the major export earner for many nations in the world. In addition, it is also characterized by other advantages such as helping in restoring and conserving environment, contribute to the conservation of cultures as well as promoting peace as well as understanding between different peoples. Despite the fact that the sector is credited with all such positive impacts, there is a current trend both in the business and economic domains; the tourism sector has been seriously restrained

Despite wars, political turmoil, natural disasters, terrorist threats, and economic and energy crises in various areas of the globe, the tourism industry surges and has become one of the fastest growing economic sectors in the world. According to the UNWTO World Tourism Barometer, in 2014 over 1 billion tourist traveled to other nations (World Tourism Organization, 2015). The tourism industry is a vital component of the global economy. It helps to promote peace & stability in the developing world by providing jobs for the locals, generate revenue/income, and promote cultural awareness. Put together, tourism generated nearly seven trillion dollars in 2014 worldwide (Statista, 2014). As the years’ progress, so too will the number of tourists.

In today’s competitive economies and with growth of tourism as a source of revenue managing destinations is an important and integral part of controlling tourism’s environmental impacts and promoting sustainable tourism in the region. Destination management includes planned business permits to organizations, land use planning, environmental and other regulations and various other methods for the development and operations of activities related to tourism. According to UNWTO “The programme for "Destination Management" is committed to respond positively to the growing need for systematic, multidisciplinary and intersectoral strategies for tourism at local, regional and national level and in particular to provide strategic guidance in destination management which is a recent conceptualization of a micro-level activity at national, regional and/or local level in which the tourism stakeholders carry out their individual and organizational responsibilities in a coordinated manner aiming to achieve the macro-level policies.” (United Nations World Tourism Organization)

With rapid advances in science and technology, tourism has acquired the station of an industry in all industrialized countries. The high influx of foreign tourist traffic has accelerated demand for