New Wine in the Old Bottle Case Study Essay

Microsoft is the biggest multinational corporation in the personal computer industry which owned major of the market share (over 90%) in Window Operating System (Windows Phone, 2015). In the year 2010, the Guinness Word Record for being the fastest-selling consumer electronics device ever released had break by the Microsoft. Microsoft also has the greater financial power that Nokia unable to compete. In the year 2008, Microsoft bought over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant

In contrast, Microsoft has been unable to innovate. The company relies on two cash cow products for its success, and has otherwise failed to capture even industries where it should be strong, like mobile operating systems. In contrast, Google was able to become the dominant player in this business despite having no prior experience in operating systems. Microsoft's failure to innovate has become a talking point in the industry and a threat to the company, should either of its top products be threatened by a new entrant to the market (Foley, 2010). As a result, the company's stock price today is only around the same place it was ten years ago (MSN

One company that appears to have a gap between its mission and its capabilities is Microsoft. The software giant has long had a problem with respect to innovation, and continues to rely on aging franchises for the bulk of its revenue. It was left out of the mobile operating systems boom and has failed to be a leader in either software or consumer electronics as a result (Clarke, 2010).

Founded in 1975, Microsoft is a “global competitor”, that is, a global corporation following a unified strategy to coordinate many national operations (Porter, 2011); is the oldest major producer of software for personal computers (PCs) and the world 's largest software company with a strong, leading market share for its core products that make up over 80% of its revenue (Moody 's, 2013).

Microsoft is a highly diversified company. Its technologically-related products span from software to music players to game consoles to web browsers to search engines to phones. However, its flagship product, the product which has been the primary driver of its profits has been Microsoft Windows, the ubiquitous operating system that runs on virtually every computer in the world. Windows has been deemed so critical that even Microsoft's competitor Apple was effectively forced by market pressures to allow its Macs to run Windows, in an effort to boost sales. "As astounding as Apple's success has been, it hasn't put a dent in the Microsoft Office monopoly. [Current CEO] Ballmer and company still profit on every Macbook running Word, Excel and PowerPoint" (Greg 2012).But while Microsoft continues to make its highly profitable Windows products (despite industry criticism about its user features); it has struggled to diversify in its many critical areas, most notable in its music, phones, and Internet service.

Taylor wines is a family owned Australian premium winery that has been the best named winery in San Francisco and in the New York international wine competitions. Since they established they have bagged many critical acclaims including many international awards with the recent 19 gold medals with the 22 wines in San Francisco and their Jaraman Shiraz which hah been named shiraz of the year recently at the New York wine competition. The total awards sum up to about 3800 medals, 47 trophies, 418 gold medals and 984 silver medals in just over 30 years. With their vision of being “Australia’s best wine company and proudly family owned” they believe that they have to work extremely hard in order to achieve financial targets and strategic goals

Microsoft is a growing company that began with Bill Gates’ ambition in the garage of his home. Microsoft “purchased MS-DOS, the PC’s first operating system, from another firm” (mondediplo 11/1997) as a company it learned the ways of the market and was able to buy out most of its competition. “Microsoft has succeeded in part because its management was willing to spend enormous resources to improve its products, which were often poor performers in the early releases, and also because it excels in marketing its products” (mondediplo 11/1997). Microsoft has become the epitome of a company that has nurtured and grown its own success and now is being penalized for doing so.

For Microsoft to be able to enjoy their current leading market position is all due to their wide range of products, services and hardware solutions offered to their customers. GlobalData (2014) states that the revenues generated by Microsoft are due to their expertise on developing, manufacturing, licensing and supporting software and services globally and Microsoft focus on developments to expend themselves such as developments of systems, server applications, information worker productivity applications, business solution applications, high-performance computing applications and software developments tools . In addition, with their constructive product portfolio, the wide variation of customer’s needs across

Microsoft, a company founded by Bill Gates has, in the last couple of years seen a number of changes in its mode of operation. Traditionally Microsoft has been in the business of producing computer-based products exclusively (Byrnes, 2010). In the light of changing technology, globalisation and changing consumer tastes and preferences change has become in the tech-giant company. In the fast-paced world of technology, consumers are actively switching to the new touchscreen laptops and tablets, which are the replacement to conventional computers. These contemporary computers require operating systems and software that are entirely different from what was in use formerly. As means of keeping up this trend, and in order to address these new

Microsoft is one the world 's leading corporations in the field of software, services and solutions in information technology. The Microsoft software products include operating systems for intelligent devices, server applications for environmental information technology, information and productivity applications, business solution and software development tools. It is used by more than 90% of personal computers worldwide. Microsoft became a pioneer in the personal computer revolution. This revolution has created for users many opportunities, value, and convenience in ten decades. During that time, the revolution has created many new products, new business channels and finally Microsoft 's expansion into international markets. It was found that over the years, Microsoft has established a solid foundation for sustainable development. This platform was created by responsibility towards society, constantly introducing new products to market, creating opportunities for partners, improving customer satisfaction and perfecting internal operations.

In conclusion, so now we know the differences and the similarities between Apple and Microsoft, according to the details, Microsoft needs to work on the office side more, by developing their devices, in addition, their software, and Apple needs to work on the gaming design, they do not provide gaming system, that will bring to the company more Profit furthermore consumers. In my opinion, I more likely prefer to work on the windows operating system because I found much easier than IOS not

One of the recent high profile acquisitions in the computers and technology industry involved Microsoft Corporation where it acquired all of Nokia’s services and devices business for US$7.2 billion. In the acquisition, Microsoft wanted to venture and raise its profile in the affordable devices market which is assumed to have a US$50 billion annual income. As a result, Nokia was changed into Microsoft Mobile Oy. In the deal, Nokia reaped more than anticipated since it had less value left and was making losses so selling it at that price was a better deal to its shareholders.

“HTC views Microsoft as a strategic partner and Windows Phone 7 as a promising smart phone operating system platform; and we plan to rollout our first Windows Phone 7 based smart phone before the end of year,” a statement by HTC reads.

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

Just over a few decades with Steve Ballmer, Microsoft has a new corporate leader at the helm. As Satya Nadella takes over the position that Mr. Ballmer once endured, his spirit took off with great confidence concerning his new role at the company (Microsoft, 2014). The next decade is likely to reveal the level of success his abilities bring to the future of the company and his own status as leader.