Microsoft New Bottle

In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the best wine in the world? They would have said France, Italy or Spain. However, if you ask someone the same question nowadays, the answer would be different. The new wine industry players such as Australia, the United States and Chile are changing the global industry structure, leading the global industry trend, and challenging the traditional wine makers by introducing innovations at every stage of the value chain.

Microsoft is the biggest multinational corporation in the personal computer industry which owned major of the market share (over 90%) in Window Operating System (Windows Phone, 2015). In the year 2010, the Guinness Word Record for being the fastest-selling consumer electronics device ever released had break by the Microsoft. Microsoft also has the greater financial power that Nokia unable to compete. In the year 2008, Microsoft bought over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant

The Canadian Wine industry is a relatively small player on the worldwide market with a wine export value of approximately $54 million in 2013, making up just 0.15% of global wine exports. This is largely due to Canadian grape grower’s inability to compete with producers in countries with more favourable weather conditions for growing grapes. For example, in 2007 Canada used approximately 8,000 hectares of land to grow grapes compared to the EU’s 3.5 million hectares, 2.5 million of which were in France alone. Despite Canada’s land size, there are only a few regions where the climate allows for a long enough growing season for grapes to mature on the vine.

One company that appears to have a gap between its mission and its capabilities is Microsoft. The software giant has long had a problem with respect to innovation, and continues to rely on aging franchises for the bulk of its revenue. It was left out of the mobile operating systems boom and has failed to be a leader in either software or consumer electronics as a result (Clarke, 2010).

Software: Microsoft dominated only 12% of the market with its Windows Mobile OS and BlackBerry OS held a meager 11%. It stepped up to refurbish its marketing attempts and provide end-to-end solution for its Windows Mobile enables phones with new user friendly features.

Microsoft is a growing company that began with Bill Gates’ ambition in the garage of his home. Microsoft “purchased MS-DOS, the PC’s first operating system, from another firm” (mondediplo 11/1997) as a company it learned the ways of the market and was able to buy out most of its competition. “Microsoft has succeeded in part because its management was willing to spend enormous resources to improve its products, which were often poor performers in the early releases, and also because it excels in marketing its products” (mondediplo 11/1997). Microsoft has become the epitome of a company that has nurtured and grown its own success and now is being penalized for doing so.

Microsoft is a highly diversified company. Its technologically-related products span from software to music players to game consoles to web browsers to search engines to phones. However, its flagship product, the product which has been the primary driver of its profits has been Microsoft Windows, the ubiquitous operating system that runs on virtually every computer in the world. Windows has been deemed so critical that even Microsoft's competitor Apple was effectively forced by market pressures to allow its Macs to run Windows, in an effort to boost sales. "As astounding as Apple's success has been, it hasn't put a dent in the Microsoft Office monopoly. [Current CEO] Ballmer and company still profit on every Macbook running Word, Excel and PowerPoint" (Greg 2012).But while Microsoft continues to make its highly profitable Windows products (despite industry criticism about its user features); it has struggled to diversify in its many critical areas, most notable in its music, phones, and Internet service.

Microsoft, a company founded by Bill Gates has, in the last couple of years seen a number of changes in its mode of operation. Traditionally Microsoft has been in the business of producing computer-based products exclusively (Byrnes, 2010). In the light of changing technology, globalisation and changing consumer tastes and preferences change has become in the tech-giant company. In the fast-paced world of technology, consumers are actively switching to the new touchscreen laptops and tablets, which are the replacement to conventional computers. These contemporary computers require operating systems and software that are entirely different from what was in use formerly. As means of keeping up this trend, and in order to address these new

Wine has been considered a luxury in many cultures since before biblical times. However, “upon recent years wine has become more of a commodity”(Reeves). With this, it has decreased the luxurious value of wine, making it cheaper and less desirable. To learn when wine became the important commodity that it is today, the history of it must first be explored.

Just over a few decades with Steve Ballmer, Microsoft has a new corporate leader at the helm. As Satya Nadella takes over the position that Mr. Ballmer once endured, his spirit took off with great confidence concerning his new role at the company (Microsoft, 2014). The next decade is likely to reveal the level of success his abilities bring to the future of the company and his own status as leader.

Microsoft has been a leader in the software industry for many years. As the technology industry has changed, so has the type of devices. This change has created a market with a focus on mobile devices and access to data through the cloud. Microsoft has made headway into this mobile driven market, however, they face competition from Apple, Google, and other tech giants. Microsoft must find a way to stay

Founded in 1975, Microsoft is a “global competitor”, that is, a global corporation following a unified strategy to coordinate many national operations (Porter, 2011); is the oldest major producer of software for personal computers (PCs) and the world 's largest software company with a strong, leading market share for its core products that make up over 80% of its revenue (Moody 's, 2013).

Microsoft has made billions of dollars making great products at a great price, but the complacency of the past 5 years or threatens to undermine the company’s relevance in the future of computing. Although Microsoft is still big and competes vigorously, Microsoft has not seen much product growth outside of products like SharePoint and recently Windows Phone. If Microsoft doesn’t upgrade its technology strategy soon, Microsoft will soon become a “…footnote in

Microsoft Corporations is a global leader in platform and productivity technology company for the mobile-first and cloud-first world, which supports the invention of manufacturers and licenses goods, and also services that are related to computing. Microsoft Corporations was founded on April 4th 1975 by childhood friends Bill Gates and Paul Allen in Albuquerque, New Mexico, United States. The current Chief Executive Officer (CEO) of Microsoft Corporations is Satya Narayana Nadella, or mostly known as Satya Nadella, an Indian-American Business Executive. Satya Nadella was appointed as the CEO of Microsoft on February 4th 2014 in succeeding Steve Ballmer, as before becoming the CEO of Microsoft, he was the Executive Vice President of Microsoft’s Cloud and

For Microsoft to be able to enjoy their current leading market position is all due to their wide range of products, services and hardware solutions offered to their customers. GlobalData (2014) states that the revenues generated by Microsoft are due to their expertise on developing, manufacturing, licensing and supporting software and services globally and Microsoft focus on developments to expend themselves such as developments of systems, server applications, information worker productivity applications, business solution applications, high-performance computing applications and software developments tools . In addition, with their constructive product portfolio, the wide variation of customer’s needs across