New York Times Paywall Strategic Considerations

The New York Times has been around since 1851 when former New York Tribune staffers, George Jones and Henry Raymond, founded it. With the onset of “yellow journalism” by competing newspapers causing the newspaper to lose ground, the newspaper was ultimately purchased by Tennessee newspaperman Adolph Ochs in 1896. In 1944, the company began to diversify with the purchase of two New York City radio stations. Following many more acquisitions, in 1992 The New York Times purchased Affiliated Publications, the owner of The Boston Globe.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

Approximately 57% of Americans get their daily news by watching some kind of nightly news on their televisions, while the internet is not far behind at at 38% (Mitchell 2016). Being a nation of conglomerate monopolies the United States has three major news stations that control a majority of the viewership, CNN, MSNBC, and Fox Television. “The big three”, as they’re know, compete every day for the highest ratings by desperately pulling and keeping in as many viewers as possible, while providing vastly different agenda backed content. Public Broadcasting Service, PBS, draws in a much smaller crowd and with it has a significantly lower budget for stories. While companies like CNN and FOX are able to spend tens of millions of dollars on 24/7

For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.

When it comes to the threat of new entrants and the threat of substitute products or services, The Huffington Post is deploying a successful defensive strategy. With recent expansions into new countries, as well as the development of new ways to push content to users, the content provider is able to stay ahead of new entrants. In addition, The Huffington Post is an established brand with a large existing pool of customers, which increases its defensive strategy. Also, when AOL purchased The Huffington Post, AOL’s existing customers became members of the new Huffington Post Media Group, which enlarged the customer base and reach.

Newspapers need to continue to inform the public but in New Orleans with Internet dominating the two papers are competing for the top spot one is called : The New Orleans Advocate versus the Times Picayune as stated in lines (1-3) of the second passage. Both companies are competing for the top spot in the city of New Orleans the two companies are only two city blocks away. In lines (32-41) it states that the companies are both going digital to increases profits the decision was made by first Picayune’s parent company New York based Advance publications.

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

(c) Developing Promotional schemes through Marketing especially for new brands who need a base: Pros: A lot of new companies while establishing their brand can help give promotional offers for online customers of the newspaper Cons: Such opportunities may be temporary depending on companies available to such agreements. (d) Leaky Wall Concept: Allowing users through other sites such as google/facebook etc to have access to its online content Pros: It will open another avenue for revenue generation and such sites especially social network are in vogue Cons: It is kind of a group subscription where through which users get free access to online reading who might have otherwise paid. (e) Rationalized share of business for print, paid online and free online products for optimal revenue generation: Special editions like weekend ones can be made available only in print or paid media while general content can be made available in print and online free reading. Pros: It will help retain both the print and online product customers. Cons: Top notch authors may not agree to the idea of writing only for the paid media, either printed or online at a time when they have options to reach out online to a wider readership.

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

Most of the time the news content is available in real time and can be accessed anytime and almost anywhere in the world. The majority of the online news providers do not require a fee. As a result, the number of readers willing to pay for the news has gone down, causing a direct impact on the sales of the printed newspapers.

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues

In the News channel, customers will have unfettered access to the Wall Street Journal, USA Today and The New York Times. Brotman explained that access to the latter of the two will be the paid versions not available for free to readers anywhere else.