New York University Trademark Case Study

The Yankees have a mythical status in baseball. This is due to greats like Mickey Mantle or Babe Ruth donning the classic pin stripe uniform. The teams that are iconic have a brand that is based on a multitude of factors. These factors include a timeless logo, uniform, and most importantly success over time. The goal of any company is to create a brand that is timeless.

This case study touches on many topics within licensing but the three most dominant aspects within the Warnaco Group vs. Calvin Klein suit are the agreements and understandings discussed with a contract, the rights to a trademark and the rights of both the licensor and the licensee. While briefing this case study one can not help but notice, stated on page 21, the agreements that are displayed in exhibit 1: Excerpts from Calvin Klein Jeanswear Licensing Agreement. Here it is clear that the agreement, signed by BOTH parties, states that Warnaco agrees to maximize the quantity of Articles sold, and will be consistent with CKI’s past practices. One can assume, that due to the prolonged history between the two parties this includes Costco, Sam’s Club and BJs store, which alone were held responsible for 150 million dollars in warehouse sales, just one year prior to the filing of the lawsuit. It is also important to point out that this licensing agreement is not with CKI as the owner, it is in fact a licensing agreement with the CK Trademark Trust being the beneficial owner to ALL rights, titles and interest in or to the Licensed Mark. The licensing agreement then continues to state that “Warnaco controls any such act or thing which may cause any affect to the Trust.” With the understanding of licensing,

In recent decades various groups across North America have appealed to the team to renounce the logo, According to

In the timeless novel To Kill A Mockingbird by Harper Lee, the main character Scout Finch transitions from a narrow-minded and oblivious adolescent to an incredibly strong willed young woman capable of understanding the world as it is rather than as it should be.

The Supreme Court held the decision that Varsity Brand’s had a right to copyright their designs because the feature can be perceived as a two- or three-dimensional work of art separate from the useful article, and it would qualify as a protectable pictorial, graphic, or sculptural work, either on its own or fixed in some other tangible medium of expression arrangements of lines, chevrons, and colorful shapes appearing on surface of cheerleading uniforms were eligible for copyright protection as separable

The New York Yankees are the most valuable franchise in Major League Baseball. As of 2017, the team’s brand value is estimated at some 3.7 billion U.S. dollars." The Yankees have been by far the best team in the MLB, as they have been extremely dominant throughout

An Introduction to the Law and Economics of Intellectual Property Author(s): Stanley M. Besen and Leo J. Raskind Reviewed work(s): Source: The Journal of Economic Perspectives, Vol. 5, No. 1 (Winter, 1991), pp. 3-27 Published by: American Economic Association Stable URL: http://www.jstor.org/stable/1942699 . Accessed: 24/11/2011 08:39

Over a 114-year period between 1901 and 2015, the New York Yankees baseball organization has taken sole positioning as the most successful franchise in the professional baseball world. As a whole the franchise has won: 43 American League pennants and 27 world championship titles. With statistics and accomplishments this vast, it is no wonders the Yankees are renowned and acknowledged as one of the most outstanding baseball teams in the sport. The New York Yankee’s franchise was founded in 1901, in Baltimore, Maryland. The franchise played its inaugural season two year later on January 9, 1903. The founders of this historic franchise organization were two gentlemen by the names of Frank Farrell and Bill Devery. This franchise has dominated the sport of Major League Baseball over a century, recording 20 seasons with at least 100 wins “Hiergesell.” When the franchise was moved to Manhattan from Baltimore they received the name Highlanders and were relocated to their new home field known as Hilltop Park “Yankees Timeline.” The 1923 squad would always be the most memorable team because they defeated the New York Giants to earn the first of a total of 27 World Series championships (the all-time record in professional baseball). The New York Yankees (1936-1939 and 1949-1953) and the Oakland A’s (1972-1974), are the only two franchises in all of baseball to win the fall classic in three consecutive seasons. The Yankees are one of the few franchises in the sport of Major League

While defending his team name, Snyder says, “ I took a vote.. Asking both Natives and Non-Natives how they feel about these mascots. The natives, took no offense at all.” As seen through Snyder’s short video, both he and the natives believe that, If these logos are not apprehended as disrespectful or derogatory towards the targeted group of individuals, schools should be able to choose any symbol they'd like.

These names are made to honor the Native American History. Not only doc ust coaches and owners believe that the mascots and logos aren't offensive, but many Native Americans are unbothered by it. In many cases certain tribes has embraced schools and sports teams for using their names. James Billie, the Seminole tribe chairman says “We seminoles embrace the mascot, they honor us.” Florida State University was so grateful for the kind words from Billie that they now give scholarships to many Native Americans in a way to say “thank you” for their heritage. Many Native Americans are the exact opposite of angry and offended by these mascots and logos, instead they feel

New transoceanic communication and strengthening of European countries led to the onset of the era of imperialism when the European colonial empires gained control over most of the planet. European desire for a trade, consumption, creation of empires, and the use of slave labor has had a tremendous impact on many regions of the world. Spain took a direct part in the destruction of aggressive American empires, but only in order to take their place and introduce their religion by force. Spanish example of the violent expansion of areas of influence has been repeated by other European empires, most clearly - the Netherlands, Russia, France and Britain. The new religion has replaced the old "pagan" rituals also spread new languages, political and

As a sports team, your branding is more about the fans, sponsors, club members and their personalities and performance. You also want them to view your team in a certain way so they cheer for you, support you and most importantly, respect you.

Andy is a fourth grade student who spends the majority of his time in a self-contained class. He is classified under the category of ED and is diagnosed with ADHD. Academically, Andy is performing significantly below grade level in reading. He has difficulty is social situation and often demonstrates aggressive behavior. He has been suspended for this behavior several times since the start of the year, even though there is a behavior plan in place according to the school. Andy’s parents have expressed their concerns and requested a functional behavior assessment, and a positive support plan to be put in place. The school has requested an emergency IEP meeting to consider moving Andy to a self-contained classroom for the full day.

The controversy for the Washington Redskins name controversy involves the name and logo of the National Football League franchise located in the Washington, D.C. Numerous civil rights, educational, athletic, and academic organizations consider the use of Native American names and/or symbols by non-native sports teams to be a harmful form of

The Sherman Antitrust Act, passed in 1890, was the first federal law outlawing monopolistic business practices. Section one of the act states that “every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal” (Sherman Act, 1890). By definition, characteristics of a monopoly include: profit maximizer, price maker, high barriers to entry, single seller of a product or service, and price discrimination. Though the NCAA denies possession of these characteristics, some of its very own bylaws connote otherwise. Article 12 of the NCAA’s bylaws states that “a student-athlete is not permitted to use his or her name or picture to promote a business” and goes on to say that “a student-athlete may not profit or receive royalties from his or her NCAA likeness… even after graduation” (NCAA, Division 1 Manual, 2014). Further, the bylaw puts responsibility solely on the student-athlete to stop an individual or organization from using his