New Zealand 's Brand And Marketing Campaign Essay

In 1830, there was a governor named Gorge Arthur. He decided to divide the Aborigines on the southeastern part of the island. The southeastern part of the island was surrounded by water. Several thousand settlers went and formed into a Black Line to kill the Aborigines. The campaign failed, but white power was unstoppable.

The boundaries of the Colony of New Zealand are extended by the UK to include the Cook Islands. The Cook Islands were first settled in the 6th century by Polynesian people who were migrants of Tahiti. Tahiti was an island 1154 km to the northeast of Cook Islands.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Most commonly known for its business in selling Fiji Water, Fiji has much more to offer than a bottled beverage. This tropical country, located within the South Pacific Ocean, is composed of hundreds of differently sized islands, which are populated with multiple ethnic groups. With its lively culture, beautiful land, and warm, welcoming climate, this country is an ideal destination spot for tourism, and attracts people from all over the world. Furthermore, as a country with a rich history, a diverse civilization, and features like no other, Fiji stands out as an interesting place in our world today.

The Moriori were the indigenous people of the Chatham islands for (according to historians) over 500 years, before they were wiped out by the Maori people and European diseases, because an ancient law forbid them to fight each other, or any visitors. After learning this much information I came up with three questions: How did they get to the Chatham Islands, why did they go there?

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

A getaway resort designed to be filled with excitement, adventure, and high luxury, the Omarama Mountain Lodge is without a doubt, a very exclusive eco-destination— specifically catering to the needs of the world’s wealthiest people. Due to the chance meeting of a New Zealand Department of Conservation investigator named Peter Slater and the son of a former Indonesian president, the Omarama Mountain Lodge was conceptualized upon the realization that there was potential for a specialty business that could meet the needs of the world’s elite. By combining their knowledge and experiences with wealthy travelers, these men were able to carry out such a business in New Zealand’s South Island. As an eco-destination for wealthy vacationers, the Omarama Mountain Lodge promotes a vast array of outdoor activities. As a hunting retreat, the Omarama Mountain Lodge made efficient use of its “28,000 hectares of original farmland,” as the location was converted into a big game reserve where deer, elk, and chamois can be hunted and released. In addition, the case makes note that the Omarama Mountain Lodge also offers other alternatives for outdoor leisure such as photographic ‘safaris,’ horseback riding, golfing, nature walks, and helicopter tours. Of course, all of which are guaranteed to be fulfilled with not only the utmost luxury, also respect to the customer’s security and privacy.

Fiji is a group of islands in the South Pacific Ocean, 1,300 miles northeast of new Zealand’s north island in the western hemisphere. The total land area of Fiji is 7045 square miles with 702 of coastline. Fiji consists of 332 islands and 106 of those are inhabited. The two largest islands of Fiji are Vitu Levu and Vanua Levu. Between those two islands, they take up 87% of Fiji’s landmass. The larger islands

The arrival of the Europeans caused many changes to the Māori society between 1642 and prior to the signing of the Treaty of Waitangi. The Europeans brought with them many things to trade; however, they contributed to fatal impact in New Zealand as they brought with them weapons which killed a lot of people and enslaved many more as more and more Māori competed for weapons. By 1830 the Māori had learnt a lot about the world. They had learnt the skills of trade with Europeans and the Māori had missionaries that taught them how to read, write and communicate with the outside world. New Zealand was no longer an unknown and isolated land

Among a hundred of developed industries, tourism is regarded as one of the most promptly growing fields in the world, and eco tourism is one of its ahead rising categories. There are more and more countries has been placing eco tourism sector priority over others for their market growth, because they acknowledge not only its ecological, cultural, but also economic values. More to the point, this sector has a sharp affiliation to the term of mindful or socially conscious tourism; However, it has not been fully understanding by many travellers and tourism associations? Mindful or also called socially conscious tourism is travel without taking advantage of local workers and cultures, but with minimal environmental influences. There is a fact that this industry has brought a huge beneficial to all the world countries’ economic, but people as tourism organization and tourists are exploiting

The Maori, “Children of Heaven”, are the indigenous people of New Zealand. It has been thought that Polynesian navigator Kupe, discovered New Zealand in 950 AD, and named the island Aotearoa, “Land of the long white cloud”.1 The Maori migrated to New Zealand from the tropical islands of

The organisation that provides the product or service, including any mission statements, visions or goals.

In the beginning of the 19th century, almost all New Zealanders were considered to be Maoris. The Maoris made up nearly the whole country, with a population between 100-120,000, while the European population was down in the hundreds. In 1818, the Musket Wars resulted in the loss of over a fifth of the Maori population, at least 20,000 dead and thousands more captured (“Overview of NZ”). The Musket War was a war that began when the Europeans introduced their advanced technology and muskets into New Zealand. The Musket Wars were a series of inter-tribal wars caused by tribes all trading to obtain muskets. At the end of the wars, in 1830, a new conflict for the Maori population took rise when “warfare gave way to economic rivalry” (“The Musket Wars”). From 1830 on, Europeans would come to New Zealand in waves of hundreds and thousands of people, threatening the Maoris’ once complete control over the land. This brewing economic rivalry was what paved the way for the Treaty of Waitangi, New Zealand’s founding document. This treaty was interpreted differently by the English and Maoris, something the British had purposely done. The British plan to deceive the natives resulted in both land and governmental conflicts. Land disputes caused by the treaty’s misinterpretations between the Maori people and the settlers sparked the New Zealand Wars in 1861-1870. At the end of these wars, new laws were passed that nearly abolished Maori rights. In 1896, New Zealand was no longer a Maori

Analyse the role of the National Tourism Organisation (Tourism New Zealand) in terms of New Zealand tourism destination marketing.

The Wars were caused by a miss-understanding of ownership between Maori and Pakeha. When the British settlers came to New Zealand they thought that the Maori were utilising the land like they should. The settlers wanted to buy the land off the Maori but they refused. But of course, they all had different views. Maori pass on land from generations and inherit it from their ancestors, whereas Pakeha can just trade the land more money.