Newell Company's Corporate Strategy: Case Analysis

Today, Bass Pro Shops is a multi-billion dollar enterprise that specializes in sporting and hunting equipment. The company's current position is a far cry from its modest beginnings in 1971 when the company's founder, Johnny Morris began selling fishing lures on just two shelves in his father's liquor store. With fifty-two retail outlets as well as a number of Outdoor World superstores in the United States and Canada, a user-friendly Web site and extensive mail catalog sales, Bass Pro Shops has become a leading sporting and hunting goods in North America today. To determine how the company achieved this impressive growth, this paper provides an analysis of Bass Pro Shop's corporate strategy using Ansoff's Growth Strategies and Porter's generic strategies for growth, the company's market segmentation and marketing mix. Finally, an assessment of appropriate Bass Pro Shop's marketing metrics is followed by a summary of the research and important findings in the conclusion.

The company was recently presented an opportunity by its largest retail customer to significantly increase its share in their private label manufacturing. The prospect of growth was risky, since it

Home Depot’s corporate-level strategy is one of internal growth. This conclusion was reached based on the increased focus that Home Depot has placed on growing its existing online and traditional retail operations. Between 2016 and 2018, Home Depot is expected to invest approximately four billion dollars into improvements in its online and physical retail locations in order to make both work more synergistically and grow sales (Petro, 2016). Home Depot hopes that these investments will continue to increase sales at both its physical and digital retail locations, thereby growing the company without adding significant numbers of physical locations.

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

Through the dozens of merchandise sections within these departments, the company is able to offer customers one-stop shopping convenience in addition to the company operating a dairy, bakery, kitchen, and photo plan. These functional approaches incorporate the fundamental concept of integration with combining and coordinating products and services to offer the consumers one-stop shopping (Smith &Albaum, 2005). This type of marketing and operational strategiesprovides the company an advantage in multiple areas of business while contributing to the organization’s direction and mission. Fred Meyer’s organizational structures are effective in the company’s strategy of seeking competitiveness by enabling each department and each product division in response to the local competition with marketing and operational strategies. The position of the company is measuredby concepts of awareness, use, share, and competitive evaluation in determining the appropriate organizational structure to achieve the goals of the organization. This position of the company impacts the organizational functions in accordance to the organizational design and organizational structure. The operational and marketing functions performed by Fred Meyer reflect qualities of the organization geared toward the appropriate organizational design to achieve the direction of the company.

Through analysis, it is evident that the company must be restructured entirely through the implementation of a differentiation strategy. This strategy will focus solely on transforming the company into a retail chain providing competitively priced appliances, electronics, furniture and home décor. While maintaining a strategically competitive price point, Sears will be able to maintain competitive prices to draw consumers

To choose the appropriate managerial strategy for the multi-products corporation, we must firstly have to understand the five key Contextual variables, which will help identify the best managerial strategy to use.

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

TJX Companies, Inc. is known as the world’s leading off-priced retailer of apparel and home fashions. With its steadily growing brand portfolio, the company aims to offer consumers better value proposition than department stores.

The following pages focus on providing a strategic analysis of Sears Holding Corporation. The introduction reveals the issues that the paper addresses. The Company Presentation section reveals important facts in Sears' evolution. The Strategy Debates Section discusses theoretical issues applied to the situation of Sears. This is followed by the Strategic Decisions section that provides a series of recommendations that can help Sears improve its situation. The Implementation Challenges section provides important issues that can be considered challenges of strategic implementation.

After acquiring, Newell would get the service level of each business to their standards as fast as possible to make sure that these businesses do not damage its reputation. Thus association of brand name to Newell highly enhanced the individual companies inside Newell’s portfolio to be of good service and fast distribution. Other than these factors, the acquisition of different companies might bring in different skills and synergies to complementing goods such as production knowledge and complementary assets. Companies that produce complementary products are able to know what exactly to produce that would suit their customers, while companies producing differentiated products of the same category would be able to learn from each other to produce better products for each customer segment. Companies of similar nature are also consolidated and the plants upgraded to increase manufacturing efficiency which will benefit these companies in the cost aspect.

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

Analyzing the industry structure that Pep Stores is part of. What was the strategic position that Pep Stores has chosen in this industry?