Newland Springs Country Club Case Study

The overall commercial market is much smaller than the consumer market. Golf courses account for $950 million, and commercial housing $118 million for a total of $1.068 billion. Golf courses will have to be sold on the idea that a new product from a new company will be able to save the course money in irrigation and fertilizing fees, and that it performs as advertised. It can be costly to persuade golf course keepers to switch from conventional

Greg Hamilton purchased the Hickory Ridge Golf Club in 1988. This publicly nine-hole golf course was located in Columbia, South Carolina. HRGC initially opened in 1957 as an 18-hole, par-71 golf course by a family who go by the name Williams and who also owned the land it sat upon. Williams’s family sold the course in 1964; the business had been exchanged between many purchasers before getting cut back to a nine-hole 35-par course by the McAlister’s. The McAlister’s who were in the construction business brought the golf course in 1978 making major renovations to the course. McAlister had not sufficiently maintained the clubhouse or the course adequately while in ownership of the land; he took

Head south of Lake Chelan to discover even more golf opportunities: Desert Canyon Golf & Putting Course, Highlander Golf Club, and Rock Island Golf

The Country Club would have a unique staff to ensure that these amenities have a professionally treated and cared for golf course. The person that is in charge of this area is called a Golf Course Superintendent. The Golf Course Superintendent is responsible for “turf grass/plant material maintenance programs, property/asset management, personnel management, budget/forecasting, financial management, member relations, scheduling/maintenance or irrigation systems, pesticide applications, related recordings, and compliance of regulatory issues. “ (Rutgers, 2016) Additionally, there are trainers that the Country Club may hire called Golf Pro or Tennis Pro. These positions are intended to assist them in developing the member’s skill set and technique so they become more proficient at practicing and playing the game. Tennis Pros can make a salary as low as $24,000 and up to more than $74,000, according to salarylist.com. (Salarylist.com, 2016) Golf Pros can make up to $76,000 a year for their salary. (Payscale.com,

The Argyle Country Club is equipped with some of the nicest amenities in the area and provides several activities throughout the year. This includes fall football specials, springtime kickoff tournaments, and unforgettable holiday brunches. The professional staff offers sports for both juniors and adults, providing a large selection of superior programs in the community. Many members

While many golf club memberships carry restrictions like drink limits or course availability restraints, Highland Creek Golf Club allows members a greater sense of freedom and fun. There are no monthly food or drink minimums

For any juniors interested in lessons, all of the pros—Joe, Gary, Ed—offer packages; just contact the pro shop. We will also be offering our Junior Golf Summit Camp at the end of the summer from August 22-26. Spots are limited and they do fill up quickly, so sign up pronto to reserve your space.

Bondi Golf & Diggers Club provides golfers with an opportunity to play affordable golf in the most picturesque of settings. The course offers a nice challenge to golfers who stray off line. Set amid the backdrop of the picturesque Bondi just five minutes from Bondi beach, the course provides golfers of all abilities with a truly enjoyable golfing experience in a wonderful setting.

golf courses, Waikoloa Village Golf Club is committed to making their greens affordable for all visitors to Hawaii. Visit

Taking a 15-minute drive on a golf cart in order to find the superintendent is a common occurrence. Starters and rangers need to keep in touch with the clubhouse to maintain a smooth flow of players around the course. The rangers have expressed an interest in being able to call the clubhouse for advice and support.

Callaway Golf Company (CGC) excelled in designing, development, manufacture and marketing of Golf clubs and accessories. Established in 1982, the publicly traded company recorded a steady growth in sales from $5million in 1988 to $800 million in 1997. This was possible due to clarity in vision of its CEO Ely Callaway, which was aimed at making a satisfying product which was uncommon and enjoyable for the average player rather than professionals. The revolutionary clubs were sold to professional as well as average players at premium prices driven by the high performance delivered by them.

With the product differentiation being one key to Callaway’s success, the next focused on the consumer knowledge of the piece of equipment. New technology is good for the golfing community, but if no golfer is aware of the product or how to use it to its fullest potential, the customer will quickly become dissatisfied. The CGC used television, golf magazines, trade publications, and word of mouth as its primary forms of advertising. The company also endorsed professional golfers on all five major tours (PGA, LPGA, Senior PGA, European PGA, and NIKE) as a vehicle to promote its products. CGC used these professional endorsements more as a validation of the effectiveness of the product in its marketing campaign.

If you are entertaining the thought of traveling to San Antonio to take advantage of the Hills Country Golf Club, you may want to consider booking one of the packages available at the Hyatt Regency Hotel. The hotel offers a variety of packages suited to both the beginning and seasoned golfer with special rates at the course and instruction for those who desire it. There is even a family instruction package available to get the whole clan out on the course.

and win hundreds of tournaments. This success helped Callaway Golf become the world's largest manufacturer of golf clubs within five years of the Big Bertha Driver's launch, prompting major changes within the golf industry. Callaway Golf's success enabled it to become the first major golf company to go public, as shares of company stock began trading on

Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more