News is not simply reported by the media, it is created by the media-Discuss

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"The 'content' of the newspapers is not fact about the world, but in a very general sense 'ideas'." Fowler

(Roger Folwer - Language in the News - Routledge - 1991 - Pg.1)

In today's society it would be naïve to assume that the news we receive is unbiased. It is safe to say

the facts are reported if someone is murdered, the story maybe covered in the news, but the placement

of the piece, emotive language used, duration or any other factors involved would immediately inform

the audience to the merit of the story. In effect dictating to the viewer the version of reality 'they.,' the

media/government want us, the audience to see. The factors that govern what is reported are news

valves and as it is recognised that this code of conduct
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Those who owned factories or

shops, the bourgeoisie were comfortably supported by the labour of others. He wanted a society not

controlled by the division between capital and labour. Marxism states that we live in a capitalist society

divided into classes broadly speaking, working, middle and ruling classes. The power in society is found

in the state, the mass media only exist to uphold the capitalist state in power.

The Marxist manipulative model, as its name suggests, believes the news is constructed and in

some cases invented to influence public opinion and change society for political gain. The hegemonic

model was developed by Antonio Gramsci he believed that the media whether knowingly or not is used

to promote beliefs and ideologies of the dominant class in society. The masses, working class, need to

believe that the views they are being given support their existing beliefs. The media does create the

news and reality is being constructed not to bring about change but to maintain the balance of the

governing body. The ruling ideas become the ideas of the whole society to allow capitalism to survive.

Chomsky extended the hegemonic model instead of the media reflecting the dominant views of the elite,

he thought the media was the elite. A countering view that could destroy the hegemonic model is that

technology will and is shaping society's views and beliefs. New technologies are allowing more

people not just the elite to promote their ideas via the
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