Newspaper Industry Analysis

Clay Shirky who wrote Newspapers and Thinking the Unthinkable (1993) argues that society doesn’t need newspapers society needs journalism to save society. Shirky supports this argument by giving a historical background to the problems newspapers face and how the problems have developed over time and the solutions society has came up with. The blogger concludes that in order for journalism to go farther new models must be created in place of past molds. Shirky directs this blog toward the current and future generations in attempt to motivate new models and methods of journalism.

On the 3rd of February 1998, a U.S. military jet sliced the wire of a

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

The first reason why I believe that this statement is completely wrong is that the company is not taking in account the whole picture of the newspaper industry. Maybe, the reason why this new competing company appeared is to satisfy an emerging market that is not willing to pay a lot of a newspaper and on the contrary prefer cheaper ways of interaction besides the traditional ones. It is a fact nowadays that people have a more effective way of communication, which is social media, hence people don´t want to pay an expensive newspaper that will provide the same information that a cheaper and faster ways involving technology already had.

The article by Laura Finley explains what she thinks the reasons newspaper sales are decling. In a way, she makes a point. Technology is a big factor in everything we do. When people are on their phones they are not aware of what is going on in the world around them. If they had a newspaper instead, maybe they would be able to pay more attention to their surroundings.

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

Based on USA Today's experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition? Justify your position.

With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual

Over the last ten years there has been a significant reduction in the total number of newspaper copies circulated in the United States. The total number of newspaper copies circulated, both daily and Sunday in 2000 was 115,194,000. By 2008 this number had dipped significantly to 97,712,000. By the end of 2010 the total number of copies circulated was 43.4 million. Simultaneously, advertising revenues have also steadily declined over the years. Advertising revenues have dipped from $48,670 billion in 2000 to $24,821 billion in 2009. 2010 was relatively calm compared to the hair-raising dips in revenue of 2008 and 2009. Advertising revenues for 2010 dropped roughly 6.3 percent, to $22.8 billion. That was relatively low compared to the 26 percent drop in 2009. With the losses of the three previous years newspaper advertising is down roughly 48 percent, nearly half of what is was five years ago. Expenses continue to climb, especially for news print, where the price is running 20 to 30 percent higher than it was a year ago. Earlier rounds of staff cuts and savings from outsourcing have cycled

Today, Newspapers are at the lowest circulation in seven decades. Numbers do not lie, newspapers are in decline. According to a The Washington Post article from October of 2009, "The Accelerating Decline of Newspapers", only 13 percent of Americans today buy one of 1400 daily papers. In 1940 that number was 31 percent Newspapers' annual losses of paid daily subscriptions are at record lows all across the board. From the same article of the Washington Post: New York Times reported seven percent loss, Los Angeles Times reported 11 percent, Washington Post 6 percent, San Francisco Chronicles 26 percent, Dallas Morning News and Newark Star Ledger both report 22 percent losses. Of the 25 top newspapers in the United States, only the Wall Street Journal did not report a decline in circulation. The Wall Street Journal only managed a 0.6 percent gain. Furthermore, the rate of decline in print circulation at the nation's newspapers has accelerated. Between 2008 and 2009 there was a seven percent drop. Rick Edmonds, a media business analyst at

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues