Newtown Sports Center: Marketing Plan

Mark Lauber, a Wharton School of Business graduate, founded Branchburg Sports Complex (BSC) in 2008 after selling his and his father’s previous venture to another company. As a lover of sports and family entertainment destinations such as Disney Land, Mark envisioned bringing the “wow-factor” that these world renowned destinations possess to the realm of sports centers. BSC is a 78,000 square foot facility consisting of four indoor turf fields, basketball courts, training center, multi-level PlayMaze, arcade with redemption center, batting cages, and a three-floor 9,000 square foot interactive fantasy-themed laser tag arena. Advertising “fun and excitement for the whole family,” Mark truly provides activities for all demographics. He

4. Coordinate gym, building and athletic field use with the district office and maintain the district building use calendar.

The Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham, Alabama. There are currently no other sports facilities like this one anywhere in the Birmingham area. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Premiere Courts' mission, goals, and objectives.

Collectively, recreation centers or gyms have had an impact upon several collective lives, effecting our sociological imagination. As an example, a whole new

One thing almost every young child looks forward to is the activity of play. Kids love nothing more than to go outside, run around with friends, and get dirty. If children are already active at a young age, why not encourage them to continue by enrolling them in an organized youth sport program? Young people will gain many positive experiences by participating in organized physical activities, but none as important and influential as the social skills, physical skills, and mental skills developed and nurtured during their time in youth sport. As a result, the young participants can continue to build upon and cultivate these skills which will ultimately be transferred into their development as successful adults. Along with the social and

Residents will appreciate the convenience of a deluxe, state-of-the-art community fitness center, heated community swimming pool, and a luxurious 10,000 square foot clubhouse where residents will have access to a gourmet kitchen, community living room, multimedia room, and a game room. Residents can start community sports leagues to play at the clubhouse basketball courts or soccer and baseball fields. Nature lovers will enjoy the 10 acre neighborhood park, 12 miles of walking trails, and a private fishing lake.

8 multipurpose athletic fields • 4 basketball courts • 2 volleyball courts • 2 beach volleyball courts • 4 tennis courts • Enclosed skateboard plaza • Aquatic facility with lap pool and diving pool • Playground with water play area • Enclosed dog parks • Paved path encircling athletic fields • Restroom facility near athletic fields • 35,000 square‐foot community center with full gymnasium, fitness center, game room, dance room, and meeting rooms • 320 square‐foot • Police substation with holding facility in the community

This type of new program offering and adding one-on-one training for his current customers would increase NOCO’s market penetration in the 10-13 year old group too. Using customer satisfaction surveys would be a great market research tool for Dyer to use to identify the types of new programs his customers are looking for. Diversification in NOCO’s target markets is another avenue for Dyer to explore to expand his business. Consumers in Colorado are very interested in soccer. Is there enough interest to warrant developing adult soccer teams? Is there a market for toddler soccer training? What about a childcare program for younger kids so parents can watch older kids compete in the tournaments? Dyer needs to hit the pavement in his community and in the neighboring communities to get first hand feedback from the demographics he is targeting. In order to increase awareness of his business in the towns adjacent to Fort Collins, Dyer could host recruiting events in Loveland, Longmont and Greeley. With the information he gathers at those events he could consider the viability of bussing new customers to Fort Collins or offering camps outside his home base. This type of market development could be instrumental in growing NOCO into the recognizable brand that Dyer wants it to be.

NOCO Soccer Academy is a successful youth soccer training program is the market that Dyer has been targeting. Dyer wants to grow his business enough to reach his strategic goal of building a sports complex for his business to occupy. Dyer needs to double his business in order to support this goal. In using S.W.O.T. analysis to evaluate NOCO’s current situation it is clear that NOCO has a number of things working for it already; customer retention is very high, awareness of NOCO in its’ current market is close to 100 percent and Dyer has access to enough trainer resources to continue his company’s growth. Some of the obstacles NOCO faces in working toward expansion are loss of customer base to high school sports programs after they

Where will be the sessions be held? Can the trainer come to your home, will it be at the gym or do they offer outdoor fitness venues?

Dennis Ltd founded in 1999, is a company that works in the sport and physical activity sector as a consulter for local authorities, charities and private sector organizations. In the past thirteen years they had a steady growth. Their office is in a major city in England with about 80 square meters. Actually they employ 1 General Manager, 5 Lead Consultants, 3 Administration staff and 2 Marketing Officers. They have a one off special project to a local authority that contains the initial opening of the new leisure facility. This 21st Century leisure facility will have a swimming pool, sports hall, dry and wet changing facilities, two dance studios and a modern fitness centre.

The Landcorp as land authority trading in Western Australia has granted approval from minister of planning in July 2008 for redevelopment plan Perry Lakes sport facilities used for commonwealth games venue in 1962 to become a new residential area. The Landcorp proposed to subdivide the area to build four type housing with a unique characteristic. The character of the building could help the redevelopment to achieve the goals which will believe to benefit the existing community for example a sport facility in AK reserves would have new funding to increase facilities from Perry Lakes redevelopment land sale. However, the special characteristic of the area including some features of former Perry Lakes sport facilities that become iconic and

Celebrate past, present and future conference success through the design and use of sports interactive displays, unique member-school exhibits and multi-purpose program space.

The Landcorp as land authority trading in Western Australia has granted approval from minister of planning in July 2008 for redevelopment plan Perry Lakes sport facilities used for commonwealth games venue in 1962 to become a new residential area. The Landcorp proposed to subdivide the area to build four types housing area with a unique characteristic. The characteristic of the building could help the redevelopment to achieve the goals which will believe to benefit existing community for example a sport facility in AK reserves would have new funding to increase facilities from Perry Lakes redevelopment land sale. However, the special characteristic of area for example some features of former Perry Lakes sport facilities that become iconic

|Ben built fitness centre for the employees, liked to join the social|He cut the costs by trimming the number of activities such as the |