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Nexity and the Us Banking Industry

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Summary

Introduction of Nexity 3

I. External Analysis 3

A. Industry and Demand Analysis 3

B. PEST Analysis 6

II. INTERNAL ANALYSIS 9

A. Resources View Analysis. 9

B. Value chain analysis 10

III. Nexity Financial analysis 12

A. Nexity bank business model and strategies. 12

B. Nexity Financial Analysis. 13

IV. SWOT ANALYSIS 15

V. TOWS ANALYSIS 16

Conclusion 17

Introduction of Nexity

Nexity is an online bank, which was initially called the People State of Grand and it was opened in February 2000. Its headquarters are located in Birmingham, Alabama, USA. Currently, David Long is the President of Nexity and Greg Lee the CEO. The turnover represented an amount of …show more content…

Clients are more and more oriented to the more rentable channels like internet and ATMs. Virtual banks consequently deliver a lot of services but only through internet that allow to reduce costs in occupancy and salaries in order to offer better rates of interest (to 3 times better than averages). Virtual low-costs positioned banks compete against other virtual banks with good customer service, in-house costumer data and service center operations, strong management teams, a good mix of attractively priced products, and low marketing costs. It’s a price competition which includes lower margins directly.

What about the entry barriers with potential entrants? It is a low threat. The largest barrier to entry is the expenses in founding a bank: a new bank needs to raise 8-12 million to begin operations. But start-up costs for virtual banks are much less expensive than for traditional banks: virtual banks could begin operations for millions less than traditional banks (no offices, etc.) , even though they’ll have to invest a lot in marketing and advertising budgets in order to attract depositors at the start-up time. The second barrier is loyalty to older, larger, and more established brand-name banks. Here we can talk about a network effect. And third, an existing bank holding company provides investments and backing for the new bank by spinning off a separate banking entity.

Concerning the substitutes, the only ones

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