Niche Bakeries

2283 Words Feb 2nd, 2013 10 Pages
Niche bakeries are becoming more popular though the last few years. These types of bakeries specialize in a certain type of baked goods and showcase them for their customers as well as having other types of more common baked goods available. This is the type of business that I would create. My niche bakery would specialize in individual cupcakes and pies as well as baking larger cakes and pies to order. Local customers will consist of area residents, business owners and students that can easily walk over to the bakeries location while on lunch break or after school and work to purchase what they want, and with the Internet available, I can expand my consumer base and ship my goods all over the United States. Customers can place their …show more content…
However, one way to increase revenue, is to offer something the bigger superstores in the area are not. Make the product stand out by creating those special items like fruit compote filled cupcakes, special flavors not normally offered by the larger stores like Orange flavored cupcakes. Even offering some gluten free and vegan types of baked goods can bring in increased revenue. Another way to increase revenue is to offer free samples; welcome customers in with a smile and offer them a free sample of some of the products available. By doing this, the customer can get an idea and a taste of the product and if they like it they may turn into a return customer and bring others with them. Also, offering a loyalty program can help to keep repeat customers coming in. Using a stamp card that offers a free product after so many purchases is one such loyalty program that other bakeries have used in the past that have worked. And in a small town region such as the one I live in, being a part of the community can go a long way to getting the name of my business out there and creating a customer base that can increase my revenue. People are more apt to purchase products from someone they know in order to help support businesses in the community.
Profit maximizing Determining the profit maximizing quantity shows the incremental changes in profit for a company’s product. In calculating the profit maximizing quantity I will need the sales and expense

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