Showing a man holding a loaded revolver with cigarettes with black background and in large white text the phrase “Smoking Kills,” the ad implies that smoking is responsible for killing millions of people. The use of black and white color contrast works very well, to go along with the strong image presented. To go along with the color contrast, the use of light text and on the shadowing pitch-black background make a good-bad type comparison within the image. The ad also provides the numerous side effects of smoking cigarettes in small but clearly readable text. “Cancer, heart problems, gum disease, emphysema, depression and fatigue,” these are only a few of the smoking-related illnesses clearly written out in this advertisement (1). This ad wants people to realize the smoking-related illness, and side effects from smoking and successfully does so with the use of text as image. Smoking-related illnesses costs of the ones listed in the ad and more, account for $300 billion a year in the United States. Costs have been going up at an alarming rate due to the continued addiction of old smokers and the use of tobacco products by new smokers. At the bottom of the ad under the “Smoking Kills” phrase, it asks the viewers a question “so why bother starting?”(2) This use of text as image gives the viewers something to think about in the future when faced with temptations to smoke. Providing an abundance of information and using a strong visual, the first advertisement portrays a clear message and presents the viewers a strong argument. This is an example of a good, effective
This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.
This advertisement was used for a personal project in high school about nicotine and the consequences of smoking cigarettes. When I first saw it, this simple picture of a line of cigarettes diminishing on a grayish white background was so captivating that I stared at it for a long period. The poster is designed by an anti-smoking organization and was published on the Internet via social media three years ago. Since it is intended for a wide range of audiences, there are no disturbing images similar to those from other’s ads. Simple yet meaningful through the sophisticated art of minimal design, the poster brings a new approach to advertising in the modern day.
According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.
In the middle of the twentieth century, mostly during the 1950’s and the 1960’s, smoking was more prevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the “doctor’s preference.” Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy. One example of a cigarette company that used this advertising technique in the 1950’s was Camel. Camel’s advertisement’s use of the doctor as a spokesperson and doctor preference, choice of
We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children
Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United
“Smoking is the number one preventable cause of death in the U.S., killing over 1,300 people per day.” (ALA). I chose to talk about the harmful effects of tobacco products. The commercial from the Centers for Disease Control and Prevention (CDC), because I think it greatly identifies the harmful effects of smoking tobacco. This commercial shows a women that was a former smoker, and the effects she deals with now.
Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was
This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.
I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.
In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.
Think of someone who you love that smokes, now think of that person getting a fatal diesease that could cause heart attacks,strokes, or cancer. These dieseases are harsh realties for many smokers. The stamp out smoking website released and advertisment that made a major impact. The ad is all black and the main message is smoking kills so why bother starting? This question has caused many smokers to think twice before smoking.
Smoking is one of the leading causes of many lifestyle diseases. However, cigarette companies, such as Camel, still advertise them in hopes of gaining customers. Some of those customers are teenagers who end up getting addicted to smoking due to advertisements that seem appealing. Camel’s advertisement for the Camel Crush Bold is one of those appealing advertisements.
The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.