Nicotinell Advertisement Analysis

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.

E-cigarette advertisements look very similar to the sexy cigarette ads of the 1950s and onward. The advertisements contained maybe likely a slogan or a picture of their product, but the biggest part of the advertisement is the giant picture of a model in a sexy pose. Just like the way Chesterfield used Playboy models to sell cigarettes, Blu is sponsoring an event featuring Playboy models. A Weston Electronic Cigarettes used a photo of a girl in an unbuttoned shirt showing the inside of her cleavage. In a similar way Tiparillo showed of some of their advertisements. Because of social media, electronic cigarette companies will just tweet out a sexy advertisement featuring a model and a hashtag. Some e-cigarette advertisements will be just as

By the girl being quiet and serious throughout the entire ad, the viewer is able to understand just how strong the desire for cigarettes is for some people and make the connection between that and the girl. The last words said by the cashier is, “I’ll see you again.” This makes the viewer question the significance of that comment. Is it possible that she has been there multiple times already? That this is a reoccurring problem? Saying again reiterates the idea that smoking can become extremely addictive. With the sternness in the cashier’s voice, the viewer can tell that the she is sure that the girl will be back for

A quick glance of this innocent looking ad might give you a false impression and cause confusion onto the brightness of the advertisement. When a person thinks of cigarettes, happiness isn't what comes to mind. In some cases it might. Cigarettes might be someone’s escape and the only thing that they look forward to in a day or make them happy. But in other cases to some people, cigarettes are tied in

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

This is an ad for Misty Cigarettes, it promotes smoking and is mainly targeted towards women. This ad manipulates the self judgement of people and tricks them into thinking that smoking is good for you and they hide all of the facts that prove it’s not. One ad technique that Misty Cigarettes uses is Plain Folk. This is because the woman in the ad is just a model for the company and isn’t a well-known person to the masses. This is a good ad technique because it makes people connect to the model because she is marketed as an average person, this leads to making the consumers think that they should buy the product because other people are. The way the Plain Folk technique is used in the ad clearly connects to another technique called bandwagon

Tobacco advertisements of sexually objectifying women not only influence men, but they also have an influence on women. However, sometimes it works negatively on women giving women anxiety about their looks. Even after much disapproval advertisements continue to feature thin women in their advertisements, because they believe that thin models sell more than heavier models. It has been proven that merchandise sells better when there is an attractive model on the advertisement. However, it has not been proven whether it must be a thin model. Emma Halliwell and Helga Dittmar say “Parallels are frequently drawn between the decreasing size of the female body ideal and both escalating levels of women's body dissatisfaction and increases in the incidence

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

All forms of advertising exploit their potential buyer’s needs or create false needs in order to sell their product. Some of the needs that would be filled according to this ad are a “healthy” cigarette, the need for prominence, the need to suit the “t-zone (throat and taste)”, and for a “rich, full flavor, and cool mildness” tobacco. The doctor fills the need for a “healthy” cigarette because doctors represent health. The doctor fulfills the need for prominence because doctors are high up in society and they use this cigarette. Most people feel more prominent when they do things that prominent people do. According to the ad, a healthy, good tasting cigarette suits the false need for one’s “t-zone”. The tobacco claims to be “rich, full, and cool in flavor”, which is not a real need but people that smoke a cigarette that they believe is not “full” may think they need a “full” cigarette. Most people tend to believe their doctor when it comes to matters of health therefore, the ad is effective. Also, the use of the “T-zone” is effective because it appeals to throat (good for one’s body) and taste (good). The potential buyer will believe that this cigarette is both good and good for them.

Electric cigarettes are healthier than traditional tobacco cigarettes and some even argue that people should converting to electric

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

The ad was published in September 2008 in Russia by the agency BBDO Moscow, with the brand name CSI. BBDO is a worldwide advertising company that advertise's, not only anti-tobacco, but many other products such as Band-Aid brand and Snickers; mainly sticking with current events. This is where the credibilty lies, BBDO seems to advertise a lot of products, but not about many issues/causes such as anti-tobacco. However, this group has earned many recognitions such as, “Most effectice network in the world” and many “Network of the year” 's. As well as “Most awarded agency network in the world”, therefore this leads me to believe their ethos is pretty good. But, i am not sure how committed the agency is to anti-tobacco campaigns since they also have other products being advertised and do not take donations nor really contribute to the community ( other than creating and publishing the ads). I do believe the ads are making an impact in many countries; such as Algeria and Pakistan and many other regions of the world. Otherwise the agency wouldn't have recieved that many awards/recognitions, especially the ones with “world”

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.