Nike Ad Campaign Analysis

Advertising is an art. It has the power to tap into a consumer's conscious, as well as, unconscious thoughts and make them feel a wide range of emotions. Air Jordan embodies this ability perfectly. Their bold and iconic advertisements pinpoint certain cultural values that deeply touch consumers, thus allowing them to dominate the sneaker world.

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logic, credibility, and emotions. The Nike Company advertisement, for instance, uses the ‘Weave your way to immortal’. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its

The ad is of a young kid, probably 12 or so, who he is saying “I was told to quit” and “the coaches never noticed me” (Nike), but this did not stop the kid. He is out working on his game, running mile after mile, or running suicide sprints till he pukes while all of the other kids are sleeping. Nike does a good of selling their brand in either clothes, shoes, etc., but in this ad the sell that Nike is motivation, that Nike is that kid. The speech from the kid and the pictures of the people sleeping while he is working is a powerful message to viewers that Nike

The Air Jordan by Nike is one of the most iconic sports marketing brands ever introduced and in particular one of my favorite sports brands. Michael Jordan, the founder of Air Jordan, was known for his record breaking basketball skills. He had an insane jumping ability and showed it in the 1988 NBA Dunk Contest when he soared from the foul line all the way to the basket for the slam. Some might say MJ flew the 15 feet to the basket. This ability Michael had set the brand name, Air Jordan.

"Just Do It." Just three small words represent so much more to consumers. A growing athletic wear empire that shows no signs of slowing down, Nike is a company that strives on change and innovation. The more trends change, the more creative they become, and more successful and popular the brand gets. The Nike swoosh and the "Just Do It" slogan are globally recognized and cherished.

Swoosh! Inside Nike," the top to the bottom narrative from CNBC on Nike, the world's biggest shoe and attire company. CNBC presents the significant figures in the realm of Nike-prime supporter Phil Knight, Michael Jordan, Tiger Woods, LeBron James, Charles Barkley and others each giving their own perspectives of how Nike has moved to its transcendent position. During "Swoosh! Inside Nike," ball legend Michael Jordan depicts how Nike charmed him in 1984 and how his function with Nike's main shoe planner, Tinker Hatfield, has achieved numerous fiercely fruitful renditions of the Air Jordan (Swoosh!

Media saturates everyday life and is one of the main mechanisms through which identity is formed. It influences not only how we see ourselves, but also the way in which we observe and participate in the world around us. There are many different types of media, for example: newspapers, magazines, television shows, movies and the internet and each is saturated with images that reflect and transmit socially accepted normative behavior. To analyze this transmission of norms this paper will apply a social constructivist lens to the images utilized by the Nike ‘girl effect’ campaign, examine the roles of gender, power, economics and society and argue that this transmission of gender roles and its performativity is designed not to empower as implied by the girl effect campaign but as a means of distraction and social control.

¨You can sell ice to an eskimo.¨ Ever since I was a youngster, people have always told me how much potential I had to be a salesman. Such remarks provoked me to investigate the means by which an ad is persuasive and able to influence someone to buy a product. Through diligent effort, I learned that having a catchy slogan can persuade someone to support a business or organization. Of all of the slogans in today's society, from McDonald’s to Walmart’s, the slogan that stands out to me happens to be Nike's, ¨Just do it.¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to ¨Just do it¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Meaningfulness as a brand the meaning of Nike is the “greek goddess of victory”. Likability of the brand the symbol of the brand reminds the minds the sign of ok in addition it is associated with victory and winning. These all have a positive effect on peoples minds. Adaptability is how the brand responds to change nike has changed its logo many times in years which shows how Nike uses adaptability for brand equity. Transferability is the capability of the brand to add new products nike always adds to their portfolio of products they also change their logo according to gender ,product etc. Protectability is the last of these elements which is about protection and legal registration nike has protected their brand elements with the swoosh appearing alongside the trademark “just do it” since