Nike Air Jordan History

(NIKE INC) Which later led them to selling the shoes out a truck at track meets. They later became very success and opened a store in Eugene, Oregon. In 1971 they grew away from Blue Ribbon sports and created the world famous “Swoosh” Trademark “Nike”. The company launched its first selection of athletic shoes in 1972. In the Early 80s there was a young superstar named Michael Jordan. He was a young star at the University of North Carolina at the time and you know companies they sell basketball shoes want the young starts but this guy right here was the “Real Deal”. Before he signed with Nike he was really into converse which he wore during college. But as Jordan Nike was rising too. Nike was becoming a star in the Fashion world and sneakers. Revenue was growing and Nike need young starts to really boost the company. Nike moved in on Jordan. At first Jordan was not interested in Nike. But the came Phil Knight with a plan that Jordan looked at as the future of shoes. Nike later offered Jordan an offer than he could not resist. They offered him $500,000 a year over the next couple years. That deal became the biggest endorsement

But, omnisciently speaking, both entities faced severe scrutiny and criticism from United States and international citizens for their capitalistic business practices. Furthermore, a vast number of American citizens, mainly teenagers, had been killed over Nike Air Jordan sneakers because of their high price tag, while the cost to produce the shoes were rapidly declining due to Nike’s unprecedented offshore production. Bill Bigelow’s, The Human Lives behind the Labels: The Global Sweatshop, Nike, and the Race to the Bottom accurately portrays this capitalistic mentality when mentioning, “children as young as 6 are ‘sold and resold like furniture, branded, beaten, blinded as punishment for wanting to go home...’ For pennies an hour, these children work in dank sheds, stitching soccer balls with the familiar Nike swoosh and logos of other transnational athletic equipment companies” (Bigelow, 113). What is most disturbing to fans of Nike and Jordan were their comments and proposed remedies on the matter. Essentially, Jordan did nothing to curtail the number of kids being killed for his shoes and, as far as his affiliation with capitalistic Nike, Jordan did not want to cause any kind of rift between himself and the corporation that made him millions

Michael Jordan’s, Nike, Adidas and Puma their shoe sales went up in the 1980’s. Amber J. Keyset started to design different shoes starting with Michael Jordans. When one pair was released more people grew into them either for the style or the history behind the pair. “Sneakerhead;a person who collects trade and/or admires sneakers as a form of a hobby, knowledgeability on sneakers”(Powell). Sneakerhead culture impacted the society with its new look and style by making them more desirable and increasing the shoe industry.

The Air Jordan IV had the same design and had more Michael Jordan/Mars Blackmon commercials with them. They were also popular because they were in Spike Lee’s movie, “Do The Right Thing”. Michael Jordan wore these shoes when he hit “The

Stemming away from Jordan personally, it also touches on how the expansion of Nike created issues with regard to race by way of cultural and value-based analysis of black culture and effect that the Air Jordan shoe had on its people. One example of which is shown from the black on black crime that ensued as a result of the marketing of the Air Jordan in the 1990s. Significance in the arena black business is also evident. Obvious significance is shown from the growth of the business of Michael Jordan himself. It shows how a single man can amass wealth starting one-dimensionally as a person with extraordinary athletic talent and transitioning into one who takes the reigns as the leader of his own division of a transnational corporation while still working to his own and his brand's marketability. It's also subtly important to show how the Nike product also spiked the dollar seen by inner city ‘mom and pop' athletic apparel stores, mostly black owned. Chapter 4 touches on the effect of the Air Jordan on inner cities, both good and bad, and even though there was crime and drug money involved with the sales of Air Jordans, it is still hard to ignore the increase of money that resulted as well. Lastly, LaFeber's book provides informational significance of the expansion of global capitalism in the late 20th and early 21st centuries. It not only shows how Nike became the worlds largest company in sports apparel but also how the Chicago Bulls organization increased

Just My Two Cents In her book, The Curious Feminist, Cynthia Enloe argues that inner-city boys who aspire to become professional basketball players are convinced that certain brands of shoes will make them better players . She does not substantiate this claim by evidence that shows the presence of this strong belief as well as the reasons behind it. Henceforth I recommend Enloe to support her claim by analyzing this conviction from the amateur basketball players’, the corporate world’s, the professional basketball player's point of view. First, Enloe should conduct a survey in all the inner-city high schools with a good basketball team. This survey will assess whether high school basketball players believe that brand-name shoes give them an extra advantage over their opponents during their game.

The famous basketball shoe Air Jordan’s, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took his skill on and off the court to further his business with his shoes.

Thats a tough one! I like Yeezys, the Nike ones not the Adidas, I like a lot of Jordans. I remember when I was younger, I wanted every Jordan that I saw.

Not to mention, Michael Jordan also had a thing for shoes. Nike seen the opportunity to let him be a part of the Nike family and Jordan happily accepted. His first shoe was

The American culture has been on an on. But once Michael Jordan came out with his apparel this change the a lot of people’s closet. Till this day many of people everywhere in America and around the world are wearing some type of clothing from the Jordan brand. Today in schools every many students have Jordan shoes and jackets. The Jordan brand has changed many people and the younger generation’s way to

For my specific discourse community I am studying Nike and they community of followers they have built up around their organization, but first it is important to have a good grasp on what exactly a “sneakerhead” is because they are Nikes specific target audience for limited edition shoes. With the rise of sneaker culture and sneakerheads, there has been a museum exhibit in the Brooklyn Museum to pay tribute the rise of sneaker culture (see Figure 1), there are many different sneaker shows that travel across the United States and globally, such as SneakerCon to give a space for sneakerheads to buy, sell, trade, and talk about sneakers (see Figure 2-5), and there has also been a documentary made to give a detailed look at what sneakerheads are like and how they interact with each other. In short, the documentary discusses a very popular question from within the sneaker community which is, “‘To Rock or Stock?’ Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, Sneakerheadz examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it” (Synopsis). With unique Jordans releasing just about every Saturday and a growing desire for the shoes with the continued growth of the sneaker community, when a limited release pair comes out, people will do whatever it takes to get their hands on a pair. As a response, Nike corporate has come up with certain strategies to best create hype around the limited launches and they have also created security protocols which are

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.

Other sports like men’s basketball have the same issues. Men that come on the court wearing Air Jordans are deemed “richer” than those who wear “Sketchers”. Players who wear shoes like New Balance or Sketchers are seen as poorer and more underclass, or working poor. Middle class individuals usually purchase Nike and Adidas basketball shoes. Those who are upper-middle class