Nike, Clothing, Fashion Accessory, Foot Wear, Sports Equipment

When it comes to the products produced by Nike it is clear that they have diversified slowly over the years to produce an extremely broad range of sporting goods. Their range of products includes shoes, team kits, clothing and base layers to name a few. As a company they also produce goods for an array of sports including, ice hockey, track and field, tennis, football, lacrosse, baseball, basketball, and cricket.

There is intense competition faced by Nike. Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas. More, the product line is slightly different between Nike and Adidas.

(Philip Kotler and Gary Arms Strong, 2012) The pricing of this company is designed to be competitive to other fashion shoes manufacturers such as Adidas and Puma. This company charges a high prices for its high quality product it provide and because of its famous brand. The pricing of this company is based on the basis of premium segment as their target customers. Nike as a brand that targeted high income customer. This company make use of vertical integration in pricing in which they own participants to take part in more than one channel level

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

NIKE, Inc. designs, develops, markets and sells footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling.

Nike is one of the most well-known companies in the world that offers different products like clothing, equipment, footwear and accessories. Internationally, Nike not only has the lead in athletic products such as running shoes, sandals, casual shoes and basketball shoes among others, but also it is ahead of its competitors with their line of athletic clothing like pants, shirts and shorts for everyday wear. Apart from this, Nike is also tries its best to make clothing with special fabric that contributes to the welfare of the athlete when using it, the highly specialized technology put in these clothes have helped Nike to be the number one sponsor of important sports around the world.

Footwear and apparel have eight categories: running, basketball, soccer, women’s training, men’s training, action sports, sportswear and golf. Equipment refers to bags, socks, sport balls, eyewear, digital devices, etc. The global brands that Nike owns are Jordan Brand, Hurley Brand and Converse Brand, they are very well established. This broad range of products and product types is one of the reasons that Nike has maintained its high position in the market, in that it appeals and has appealed to a larger and more varied selection of customers. Adidas currently has three brands under the Adidas group: Adidas, Reebok and Taylormade; the different brands address the different types of consumers. Both Adidas and Reebok brands have a strong market share. However, Taylormade has a low market share, and therefore is not benefiting Adidas to the full of its potential, especially when compared to Nike’s Converse brand which by itself owns 2% of the brand share of dollars (Figure 1). Under Armour also has a broad range of product differentiation which is broken into four major segments: apparel, footwear, accessories and connected fitness. Despite their broad differentiation, Under Armour does not currently own any brands. Overall, Nike has a broader and more established range and brands that help Nike stay ahead of its

There is strong competition from Adidas, Under Armour, Reebok, and Puma with all companies vying for market share. There is a high dependence on the footwear part of the business along with the threat of counterfeit products. There is always the possibility of consumers no longer paying the high premium prices that Nike charges for their products. Finally there are image issues and issues concerning the high costs of advertising that need to be resolved.

Nike Corporation has identified possible competitors as any sneaker that shares our product market and targets this market with a very similar product or service. When this situation exists, it’s important to divide the market into segments so opportunities are maximized. Maximizing opportunities can ensure that a company has implemented a well-designed and well-suited marketing mix. This correct marketing mix ensures the competitive advantage is retained and increased. Profitability

Nike is a very popular shoe manufacturer. This organization, as with any manufacturing organization, is in the business of making products for minimal cost. Nike in particular manufactures sports shoes and equipment. This company has been in business since 1964 (Ferrell, Fraedrich & Ferrell, 2015). Nike has been under scrutiny for allegations for such as employing under age workers and using toxic chemicals for production.

Nike produces all-inclusive sporting goods, such as clothing, footwear, and sports equipment etc. Nike has always made it its honorable task to inspire every athlete in the world and contribute the best sports products for them.

Tiger Woods, Kobe Bryant, and Michael Jordan, are just a few of the big names that help to sell Nike products. The line of Air Jordan products has been hugely successful for Nike. The Jordan line of shoes and apparel has been extremely successful since it’s beginning. The products are very expensive but the demand allows for the high prices to bring profit. The competitors are now bringing in celebrity and athlete endorsements as well. In many different ways Nike sets the standard for athletic shoes and apparel.

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.