Nike Essay

1234 WordsOct 21, 20105 Pages
EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution ➢ Pricing methods ➢ Environmental effects on distribution HISTORY OF NIKE Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major…show more content…
Deregulation states:To reduce the amount of regulation over a market or economy. It may include reduced or eliminated requirements for reporting or filing statements with regulators. In business terms this means the removal of government regulations which allows greater freedom in the market. The government relaxed laws in indonesia to allow the inclusion of a nike workforce to intitiate throught 2006. Marketing strategies. Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations sharing with one or more characteristics that cause them to demand similar product and services based on qualities of those products such as price or function. With this concept as the back bone nike take these 4 key bits of research as there starting point : ➢ Age ➢ Gender ➢ Price ➢ Interests With this research as the basis nike has introduced imporved versions of their products whilst improving and minimising the price as consumer wants have enforced. PRODUCTS. Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Nike produces a wide range of sports equipment. Their products include shoes, jerseys and shorts for a wide range of sports including combat sports, tennis, rugby league, rugby union, soccer and basketball etc. Nike is also well known and popular within youths and the hip hop culture as

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