Nike Essay

NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

NIKE, Inc. designs, develops, markets and sells footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling.

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive move

Nike produces all-inclusive sporting goods, such as clothing, footwear, and sports equipment etc. Nike has always made it its honorable task to inspire every athlete in the world and contribute the best sports products for them.

Initially founded as a running shoe company, geared specifically for runners, Nike grew and expanded to the point that they offer both footwear, clothing, and related accessories for every sport on the planet.

One of the largest and international company sportswear and equipment of sports is Nike Company. It has more than eight hundred branches all over the world in different countries. From its beginning it has been number one brand in the world. Now, it became an organization of world wide. Its products spread into other areas additional to the shoes and the all areas of sport and almost every sport. Over hundreds of changes in Nike are given for the present shoes industry and organized lots of sports event

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

NIKE gives considerable attention to the marketing activities. It is one of the biggest reasons is so successfull. NIKE is popularising their clothings and sports equipment while using famous people, usually important people in sports, to be their promoters. That is shown as werry successfull and thanks to that selling is in big rise.

The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product.

Technological advances have improved the value of products for Nike. This factor has advanced Nike greatly in the past few decades and continues to grow. Nike has been able to use technological advancements to improve and market its product, and improve conditions in the production along the way. Nike is able to use the new “3-D” sewing machines to avoid increased amounts of toxic adhesive glues that were once used. By using the new methods, Nike is able to appeal to the “green” consumers that want to wear their shoes and not worry about the harmful production of it.  Nike also offers consumers the option to customize their own shoes through the use of the Internet and NikeiD software.  Users can select their color and style options and Nike will manufacture the shoe to their specifications.  This technological advancement allows consumers to feel like they are part of the design process, which creates value for the consumer.

Nike has four product categories: footwear, apparel, equipment and other. For the most part, Nike manufactures and sells footwear specifically for athletes including soccer players, basketball players, football players, men’s/women’s training, golf players and track runners. Nike’s footwear products are also designed for kids as well as for recreational and casual use. In addition, Nike

Presently, Nike, Inc. is the leading global marketer of athletic needs. The company still sells footwear, but has expanded their operation to produce and sell performance equipment, and athletic and casual clothing and accessories. Products are sold through company-owned retail stores and online website, and through a combination of independent local and foreign distributers around the world. In addition to North America, the company has had to branch out their operating segments to Europe, Asia, and other developing countries. Nike, Inc., also has other four key business subsidiaries: Cole Haan, Hurley International, Converse, Inc., and Umbro, all makers of popular footwear or apparel.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

This strategy of Nike has made this company to gain maximum number of customers and profit. Nike is a very competitive brand and its policy “The consumer decides” is one of critical policy that defines how to compete as a company. Nike's athletic footwear products are designed for specific athletic use, though some of its products are worn for casual or leisure purposes also. The company creates designs for men, women and children. Company's top-selling product categories are running, basketball, children's, cross-training and women's shoes, due to which Nike has a healthy dislike of its competitors. The athletic footwear industry is a very mature and competitive market. The leaders of this industry are very well established. Leaders like Nike, Adidas and Reebok have made the industry what it is today which forms an entry barrier to new entrants. Nike’s brand images, including the Nike name and its trademark "Swoosh", are considered to represent one of the most recognizable brands in the world. This brand power translates into bottom-line revenues. Due to increased emphasis by consumers on fashion in relation to sportswear, Nike has made strides to appeal to a fashion savvy