Nike Foundation: The Girl Effect

In this celebrity endorsed PSA by the Candie’s foundation, features a young actress by the name of Bella Thorne, she has been featured on the Disney Channel and Candie’s TV commercial. She is also well known amongst the targeted audience: teen girls. Candie’s is a well-known junior clothing brand exclusively sold by Kohl’s department store. June 2001, Candie’s launched a non-profit foundation called the Candie’s Foundation. It was founded on the mission to educate young teen girls to think about the devastating consequences of teen pregnancy. In this particular PSA it starts out with a powerful message in bold white uppercase letters, “YOU’RE SUPPOSED TO BE CHANGING THE WORLD… NOT CHANGING DIAPERS.” (Candies Foundation n.d.). The advertisement relevant to teen girls because the PSA uses all three appeals (the celebrity endorsement, the impact of the words, and the statistics) and by the teen being exposed to the PSA the girl will think twice before getting pregnant. The purpose of the ad is to educate girl to not get pregnant at such a young age because they have a bright future ahead of them. Whoever created this advertisement used all three types of rhetorical appeal: Ethos, Pathos, and Logos.

Comparison Essay CA painter &Amphora with Nike and Youth Myths and monument / LO1 - 232 Fall 2017 Zihan Zhong The greek pottery has a wide range of type and style, especially the vase. The painted vessels show us the greek art’s history and let us know more about the ancient Greeks’ mind and life. CA painter’s bell krater is a large earthenware with painting around its center part. As a bell shape vase, it has a large opening and a round body.

The Boys & Girls Club of Kern County is a non-profit, established in 1996, dedicated to help young individuals in preparing for their futures. The chapter focuses on helping these individuals with character building, doing well in school, and becoming a responsible citizen within the community. This chapter provides services for “over 5,000 children daily at our 3 clubhouses and 49 campus based programs” (Kern County Boys & Girls Club, 2015). The goal of the organization is to make a positive influence on these children lives and their future. The Boys & Girls Club makes it easier for parents to focus on work by taking the responsibility for creating a safe and fun learning environment for these children. By doing so, children in unstable households receive a greater chance at a successful future. In 2013, the club served 2046 children at the Niles Clubhouse, where 87% of the members were on free or reduced lunch programs (Kern County Boys & Girls Club, 2015). This supports the foundation statement of the organization that the community needs to be involved in making programs that will result in a better future for all children. The organization’s partnership with PG&E to provide scholarships and summer internships is one of the most prevalent portrayals of the community working together to create better futures for the children of Kern County. The after school program is the most popular program the organization offers because

Leading this group of girls requires me to be a positive influence on their lives; I must conduct myself in the highest manner as to reflect this positive behavior on them. This group has also taught me the importance of community and having a support system. Witnessing the relationships being formed and growing stronger between the girls and myself and the girls amongst themselves has taught me that everyone needs someone to support them. During every person’s life, at one point or another, a tough circumstance has surfaced and when hope seems lost and they are in need of an inspiration to move forward. I stand to be that inspiration and strive to demonstrate to the girls how to be that inspiration for others around them and spread hope and positivity. Having a safe environment to be able to discuss events happening in life and times when we are suffering or need help is a vital aspect of this

Girl Rising (2013) reveals the horrific realities caused by the lack of education for young girls as well as explaining the value in education. Following the lives of nine young girls in various countries, Girl Rising is able to portray the many ways that the lack of education can affect girls. This documentary weaves connections between non-educated girls with child marriages, slavery, and poverty; they are very closely linked together. Girl Rising was able to achieve its purpose of showing the importance of girls' education by using a metaphor, appeals to logos, and pathos.

As the First Lady, Michelle Obama is involved in her community. She has started initiatives such as “Let’s Move”, “Joining Forces”, and “Let Girls Learn”. Mrs. Obama launched “Let’s Move” to tackle the problem of childhood obesity. According to letsmove.gov one in three children in America are overweight or obese. This organization encourages children to simply go outside and play. When I think back to when I was in elementary school, almost every evening before dinner, I played outside. Now many children spend their time after school inside playing video games. Mrs. Obama is trying to encourage kids to go outside again. She has also helped the USDA urge schools to make fresh

Found within narratives of human development, girls are being constructed as powerful and privileged agents of change (Gonick et. al, 2009). The Nike Foundation’s ‘The Girl Effect’ (Nike,2017) campaign follows on from other humanitarian campaigns, such as the Girl Up Campaign (UN, 2017), by arguing that adolescent girls hold the key to ending world poverty and transforming the developing world. Nike (2017) proposes that if they empower teenage girls they will then be able to combat poverty and improve the health and life expectancy of the entire developing world. This can be seen in the ‘girl effect’ images found in Figures 1, 2, 3 and 4 (Nike, 2017) where a

Three key issues contributed to the disappointing sales. First, internal organizational challenges prohibited the growth of the line. Rigid

While doing a quick online search by inputting “Nike Diversity” on the google search bar, we found that the top result was a direct link to Nike’s diversity webpage. In this page, we found information and videos promoting equality throughout the whole company. Also, Nike’s website shows us different graphs that showcase the company’s diversity. The website contains an inspirational quote related to sports that says “We believe in the inspirational power of sport to break down barriers, overcome differences and bring people together”. By entering the term “diversity” in the search box of Nike’s webpage, we are directed to a page that shows us 179 results found. The first result is a link for a job application for the position of Director of

This essay seeks to analyze Nike’s recent “equality campaign” commercial that was released in February 2017. Nike, the American sports brand giant who makes up 31% of the athletic footwear market (Keady, 2011), has been noted for creating political statements alongside the consumer goods that they produce. As seen in the short black and white filmed advertisement, famous American athletes Lebron James, Megan Rapinoe, Kevin Durant, and Serena Williams are depicted standing up against social inequalities experienced by racial minorities and other marginalized groups; other marginalized groups include those such as the LGBT community as represented by soccer star Megan Rapinoe. The basic idea behind the piece is to illustrate that if equality

Conversely, Nike a powerful worldwide company produced a very influential campaign in 1995 that shows young girls wanting to play sports because it will benefit them and their future. The ‘If you let me play’ ad consists of each girl using statistics as a reason to participate in sports, for example, “I will be more likely to leave a man who beats me” and portrays the harsh but true reality young girls and women face. In every way, Nike challenges the leading perception of females in sport but knowing that Nike is a global cooperation, their powerful brand is built through raising questions on a subject that people feel emotionally involved with. By playing with the audience's feelings they are allowing the audience to become passive consumers

Prior to the 2012 London Olympics, Nike launched the "Find your Greatness" campaign, which supports a new generation of young athletes who overcome social conflicts like: race, disabilities, and dilemmas to immerse themselves as athletes. In a series of ads, Nike presents us with their spiel, "greatness is not given to prodigies, we are all capable of it," which relies on the premise that everyone is capable of construing greatness to fit their own capabilities(Nike). By exemplifying Nikes uplifting confidence in those who overcome societal conflicts, the viewers are exposed to ideological strategies such as: appealing to specific viewers through the utilization of social conflicts(disabilities, race, class) and presenting solutions(hard-work) to propitiate the conflict.

The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, Phil Knight ventured out into the field entrepreneurship by taking a trip to Japan upon graduating college. It was there he came across the Tiger brand running shoe. Impressed with the style and low cost, Knight had a few pair shipped to his home in

Many children around the world suffer, because of lack of money of education. This, keeps them from being able to be successful, and have achievements like the children in developed countries. "Girl Rising," a Netflix documentary directed by Richard E. Robbins, tells the story, of the dangers of being a girl in many developing countries, where slavery, sexism, and torture is still present. Will these girls' story change your view on how you educate yourself, and how you treat public education?

Children and adolescents are capable of impacting their communities and even the world in amazing