Nike Going International

2983 Words12 Pages
Matthew Selle
Professor Li
Global Business Project
Spring 2012
Nike
We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market, it also holds one of the most recognizable logos in the world, the Nike Swoosh. The majority of Nikes customers, over 50% purchase their merchandise for things other than sporting activities. The mission statement is, “To bring inspiration and innovation to every athlete in the world.” The three countries we looked into for expanding our company internationally were The United Kingdom, Brazil, and Germany. These
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Lastly the United Kingdom’s Gross Domestic Product of $2,250 trillion (CIA World Factbook 2011 estimate) is the ninth-highest in the world. If you don’t know anything about the UK, they have a long and rich history that is combined with a modern, liberal and forward thinking mentality. The additions of much immigration have made the UK culturally wealthy and diverse. They are now one the world’s leading financial and services centers, with an economy that continues to flourish it only goes from strength to strength. As you can see it is clear that the UK’s economy is among the most lively and exciting in the world, which has free and liberalized policies and protocols protecting its growth. This combination makes the United Kingdom an attractive place for doing business. The UK’s largest exports are currently financial services as a result of the credibility the UK has gained in this sector. The financial services sector leads the world in its innovation and forward thinking. The main city, located in the heart of London, is home to some of the world’s most important banking and insurance institutions, and is considered by some to be the “epicenter” of the global financial industry. In addition the UK has a very large population that only continues to grow at a fast pace. As a result there is a nonstop growing marketplace with a demand for goods and services. There population is made up of a wide variety of communities from all across

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