Nike-High End Shoe Market Survey in Bangladesh.Doc

Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.

1) Strongly Agree 2) Disagree 3) Vaguely Disagree 4) Agree Strongly, 5) Agree, 6) Vaguely Agree

On a scale of 1 to 5, where 5 is excellent and 1 is poor, please rate the following questions:

Developments of a more appealing offer for each segment so that the customers are more likely to be delighted or at least satisfied. Positioning is the process of placing the product in a clear distinctive and desirable place in the mind of the competitors in order to gain an upper edge.

b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, “as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales”

The answers to the questionnaire are of the Likert scale type so their answers are quantifiable. The six Likert answers being use are: strongly disagree, somewhat disagree, neutral, somewhat agree, agree and strongly agree. As there are six possible answers to each question and three Likert-style questions, the lowest possible score is a 3 and the highest is an 18. Scores above a 12 on the questionnaire will indicate a positive effect.

     History: NIKE, Inc. is engaged in the design, development and worldwide                 marketing of footwear, apparel, equipment and accessory products. The                 Company sells its products to retail accounts and through a mix of            independent distributors, licensees and subsidiaries in over 120 countries            around the

These three topics were then measured using a five-point scale (1 being strongly disagree and 5 being strongly agree) as well as other measures (source).

As described in the question store summarized this data into single score by multiplying the number of responses by number assigned. With this procedure, they got mean value of 3.19. Which lies between the 3-unsure and 4-agree.

Consumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services.

Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they

Question1: On a scale from 0 to 10, we would like to mark it with 2.

1) Completely Disagree 2) Mostly Disagree
3) Neither Agree or Disagree 4) Mostly Agree
5) Completely Agree

Nike is an international company which specializes in designing, making and selling athletic footwear. The company specializes in designing high-quality products which are used worldwide by many people. Apart from being used in athletic and basketball games, the company 's products are used as casual wears. Apart from making and selling footwear, the company also offers a wide range of services to its customers and also sells both equipment and their accessories. The company has well-organized marketing system, including an online platform via the web. Due to its vast activities, the company has independent and licensed contractors who produce products on behalf of the company in different regions. Some products, such as footwear are primarily produced by their contractors outside the United States, while equipment are produced both locally and abroad. Their branches are managed independently, but under one common top management at the main offices. The various financial statements are consolidated at the end of the year and released as a one company report. The financial statements of the company are prepared both quarterly and annually. The business products are sold to wholesale customers, retail customers as well as individual customers who are the final users of the products. To increase its operations and boost sales, the company also has non-affiliated parties who independently manufacture and sell Nike products using the company 's logo.

In the following areas my thinking is okay, but not great, but not terrible either: