Nike-High End Shoe Market Survey in Bangladesh.Doc

Consumers are guaranteed to receive products and services that do not provide any harm to them. For products, the quality of products has to be acceptable, fit for the purposes, match with the sample, description and demonstration. More importantly, the products and services have to be matched and fit as what the staff said.

Perceptual mapping involves a realistic graphic method used in marketing to recognize consumers ' observations of products or companies relative to their competitors. A perceptual map describes how a certain product or service and its competitors compare in relation to designated characteristics such as quality, price, or any of a number of other properties. The organization can ascertain a more accurate perceptual map by using detailed consumer opinion studies; however, a basic understanding of the marketers’ own industry provides him or her with intuitive perceptual maps. The x/y axis graph shows the results of

Consumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services.

Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Kotler, P. & Armstrong, G. 1996, Principles of Marketing: Eighth Edition, Prentice-Hall Inc, New Jersey.

Consumers usually tend to engaged in consumption process. A behaviour which consumer denotes activities to both mental and physical height reflects on totality of consumer decisions with regards to acquisition, consumption and disposition of product or services (Best, 2014).

The good Quality creates customers loyalty to the product that increase the profitability, thus this parameter shall be important

Perceptual mapping graph is useful to find out strength and weakness compare to other company product. Also, it helps to recognize the competitive advantage for the product. Moreover, it finds the market opportunity. It shows the empty space where brand or product has opportunities to improve their product quality and retain or gain competitive advantage.

Consumer behavior is related to marketing in that it constitutes the study of the values, beliefs, and attitudes of an individual or groups that a company

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. There are four types of consumer buying behaviour. They are: complex buying behaviour, variety seeking buying behaviour, Promotional Activities, makes consumers communicate with producers, such as media advertising, direct mail, personal selling, sales promotion, business promotion, trade promotion, public relations, packaging, store displays, website design, and direct personnel.

Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5)

This means that having a good quality product provides a confirmation to customers that the product they buy are well measured, built and produced. It is important to have a good quality product; this will retain customers on buying that particular product because they trust the product.

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.