Nike Hyperdunk Ad Analysis

How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.

Title IX has a tremendous effect on whom will be allowed to receive an education. It affects to whom is admitted into universities, who is granted scholarships, and it also directly affects the financial aspect of most universities due to the fact that they must now alter their systems and funding plans to comply with its rules. Athletes should not be discriminated against because of their sex. If one athlete or team is more deserving of being funded because they doing well, and are contributing to the overall success of the university, then sex should not be the reason why they cannot be rewarded.

In the commercial, there are different camera views depicting areas in which sports are generally played such as: tennis courts, basketball courts, and track fields. The point of these images was to demonstrate the idea that Nike has products that can be used on any of those courts, in addition to the message that even though all of these playing fields have lines and sidelines, there still wasn’t any boundaries. Wow that’s deep, right? Now of course the purpose of the lines on these courts are for having an out of bounds area and to mark different locations on the court. The literal message was trying to prove that there were no racial boundaries on the courts. To make

This essay seeks to analyze Nike’s recent “equality campaign” commercial that was released in February 2017. Nike, the American sports brand giant who makes up 31% of the athletic footwear market (Keady, 2011), has been noted for creating political statements alongside the consumer goods that they produce. As seen in the short black and white filmed advertisement, famous American athletes Lebron James, Megan Rapinoe, Kevin Durant, and Serena Williams are depicted standing up against social inequalities experienced by racial minorities and other marginalized groups; other marginalized groups include those such as the LGBT community as represented by soccer star Megan Rapinoe. The basic idea behind the piece is to illustrate that if equality

“It’s frustrating, but that’s just the way it is now,” Kate Hall said after losing to an opponent. Hall had just been stripped of her two-year reign as state champion to a transgender female (male-to-female) athlete in a high school track competition. Transgender women should not be allowed to compete with biological females. Every time a trans female makes the team a biological female is stripped of their chance to be on the team and every time a transgender female athlete places in an event another female loses the opportunity to achieve their goal of success. Recently, many transgender athletes have been competing alongside the gender with which they identify themselves, instead of competing with their biological equals. The differences in male and female physiology are the reasons why men and women compete in separate events in sports. If it is unfair for men to compete against women then how is it fair for men who identify as women to take on biological females.

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

This is a Nike Football boot or soccer cleat advertisement. One thing that has to be kept in mind is that Nike didn't always make or be one the top soccer brands. There were European brands before the 2000”s which ruled the soccer industry.Later on, those brands started lacking the “mode look and taste, which caused them to slowly die out from popularity; Nike and Adidas are the top brands in this time all to most brands have their best-sponsored players. This particular brand had the following players advertise the boots in Munich, Germany: Gustavo, Cristiano Ronaldo, Shaqiri, and Ribery.Their main player who is well known throughout the world is Cristiano Ronaldo. In 2013-14 the players arrived in Munich in either Pink-purple or orange-yellow Lamborghinis.

The United States has a big amount of opportunity, freedom and equality. Anyone from any gender and any religion has the same rights as any other American. They can be able to do what they want to do and play the sports they want to play. Title IX, also known as the title nine federal law, gives anyone the ability to play any sport they want and do what ever they desire. This law is also focused on the rights the students have. It made it illegal to discriminate students for any differences. Girls also get the right to play any sport they want like boys do meaning all students should definitely be treated equally. Everyone should be treated equally.

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Recently Nike dropped a commercial titled “Want It All” and it is an extremely interesting advertisement. Nike just became the new official sponsor of the National Basketball Association (NBA) and it needed an advertisement to excite the fans of the league and get them excited for the new season. Nike took the spot from one of its top rivals in the athletic wear world, Adidas, so they needed to put out a strong front and show people that they were just as good if not better than their competitor. Nike is an extremely well known distributor for athletic wear and sporting goods. In the commercial, Nike uses a fictional person who goes by the name of Donte Grand and is an extremely skilled basketball player. He grows up in the inner-city and does not come from a lot, but he excels in basketball and shows that no matter where you come from, if you want it all, you are going to have to go and get it. Throughout the commercial, he transitions from his front yard to the local outdoor court, to his high school, college, and eventually pro teams where he is playing in the NBA Finals which is the championship with big time Nike sponsored players such as Kevin Durant and Lebron James. The advertisement uses ethos and pathos to help convey its message.

Media saturates everyday life and is one of the main mechanisms through which identity is formed. It influences not only how we see ourselves, but also the way in which we observe and participate in the world around us. There are many different types of media, for example: newspapers, magazines, television shows, movies and the internet and each is saturated with images that reflect and transmit socially accepted normative behavior. To analyze this transmission of norms this paper will apply a social constructivist lens to the images utilized by the Nike ‘girl effect’ campaign, examine the roles of gender, power, economics and society and argue that this transmission of gender roles and its performativity is designed not to empower as implied by the girl effect campaign but as a means of distraction and social control.

A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are able to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must ¨Just do it.¨

"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.