Nike Inc. : A Sports Gear Company

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Nike Inc. is a sports gear company based out of Unites states of America. The company deals with development and sales of athletic sport equipments and recreational products. Nike sponsor various athletes and teams by providing their products to promote. The brand is endorsed by various famous players such as Carl Lewis, basketball player Michael Jordan, Jackie Joyner-Kersee and Sebastian Coe. Nike products cover running, basketball, football, cricket, tennis and golf under Nike and Jordan brand names. History- Nike was established as Blue Ribbon Sports in the year 1964 by Bill Bowerman and Phil Knight. It was distributing for a Japanese shoe company Onitsuka Tiger. The name Blue ribbon sport was later changed to Nike in the year 1971. In next nine years Nike captured 50% share in the American athlete shoe market. The company started its first public offering in the year 1980. Nike was always able to outshine other players in the market due to its global marketing campaign complemented by celebrity athletes and professional sports teams. The company spent $1.09 billion on advertising in the United States in the year 2013. Size- Nike employed more than 62,600 workers worldwide. The total revenue of the company was $ 27.8 billion in 2014. Out of this, maximum business was from North America. In 2014, Nike’s footwear section had the revenue of $7.495 billion (US dollar) in North America, whereas apparels and equipment amounted to $3.937 billion and $ 0.867 billion. In the

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