Nike Inc.: Marketing Management Of Nike

Nike is one of the most well established companies who sponsor famous athletes that impact their buyers in a more inspirational and positive way. Although Nike has been keeping their illegal sweatshops in hiding and not revealing the truth to its consumers. Nike could solve these problems of their illegal sweatshops and fix their business image and still be one of the biggest companies.

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Americans everyday procrastinate on goals and achievements, wishing of getting out and obtaining their personal ambitions. Although everyone wishes to be the best, success relieves on the drive the athlete has inside. Imagine a shoe that can increase that motivational drive. The Nike text creates a conceptual situation that any Nike products can make you perform better. Nike is one of America’s top sportswear brand that bring tons of Rhetorical Analysis with their advertisement. Nike goal is to bring inspiration and motivation to every athlete in the world. NIKE designs, develops, and sells a range of products and services to help in playing basketball and soccer, as well as in running, men's and

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

“There have been over 15 annual editions of Nike’s Air Jordan shoes and Jordan has helped make Nike’s corporate logo and Swoosh sign one of the most familiar icons of corporate culture, as well known as McDonald’s Golden Arches and the Coca-Cola bottle.

Nike has also grown its brand through celebrity endorsements. It spends a great deal of money sponsoring athletes, but it pays for itself tenfold. By endorsing influential celebrities and elite athletes, Nike is aligning itself with greatness while also empowering the consumer. As stated before, Nike customers aspire to be like the athletes they see in the commercials. They hope that by wearing Nike products they can achieve the same level of athleticism as their favorite athlete. You can even take it a step further and say the association between Nike and its prestigious athletes makes

Nike is one of the most well-known companies in the world that offers different products like clothing, equipment, footwear and accessories. Internationally, Nike not only has the lead in athletic products such as running shoes, sandals, casual shoes and basketball shoes among others, but also it is ahead of its competitors with their line of athletic clothing like pants, shirts and shorts for everyday wear. Apart from this, Nike is also tries its best to make clothing with special fabric that contributes to the welfare of the athlete when using it, the highly specialized technology put in these clothes have helped Nike to be the number one sponsor of important sports around the world.

Nike, and other similar firms, does not lower their prices for fear of a price war. Instead they advertise heavily and have regular promotions. Nike has the upper hand in advertising because of their endless athlete and celebrity endorsements. Even though they might lose money in the short run from their heavy promotions, they earn it back exponentially from the sales. People wait in line for hours every time a new style of Air Jordan basketball shoes is released. This type of popularity and demand is the product of the heavy advertising.

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its

Because Nike is able to more efficiently produce its product and reduce costs due to outsourcing, it can more competitively price its products. This enables Nike

Nike has an umbrella of brands under its name like Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, etc. Nike is a highly recognizable brand across the globe as because of it’s swoosh logo and the trademark “Just Do It.”. Nike is endorsed by many famous sports personality which makes the brand more desirable.

Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. New

Nike, Inc. is a major publicly traded sportswear and equipment supplier in the United States. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008. (Iouboutin, n.d.) Nike has 31% of the total athletic footwear market share globally according to the Athletic Footwear – Global Market Shares figure (appendix 2). Nike has wide range of products and each product aims to different segmentation of the market. For example, the Jordan Series of Nike is mainly designed for men who have higher income level and interested in basketball.