Nike Inc. : The World 's Leading Athletic Footwear, Apparel And Equipment Company

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

For my Unit 2 written assignment, I have chosen the infamous brand that is known to all ages and races in America, Nike. The mission statement provided is very intriguing, It says "To bring Inspiration and Innovation to every athlete in the world”. Once entered the website, you are bombarded with visually inspiring photos of athletes doing their daily regimes. After clicking on the "About Us” page, you are greeted with the mission statement once again. Only this time it says "To bring Inspiration and Innovation to every athlete* in the world, *If you have a body, you are an athlete.” That quote right there off the back is very pleasant to read, it would make anybody the reads this feel that they are on the right track to whatever goals they

Introduction Originally founded by Phil Knight and Bill Bowerman, Nike is now the market leader in the manufacturing of sportswear and gear and enjoys possessing more than 47% of the market share across the globe. Nike's mission is to bring inspiration and innovation to every athlete (Nike Inc., 2015). According to them, you are an athlete if you possess a body. The company has over 600 shops around the world and has offices situated in 43 countries outside the United States. Most of its factories are located in Southeast Asia, including China, Indonesia, Taiwan, India, Vietnam, Thailand, Philippines, Pakistan, and Malaysia.

Nike mission statement is very broad yet simple, it is not focused on satisfying everyone but

Nike produces all-inclusive sporting goods, such as clothing, footwear, and sports equipment etc. Nike has always made it its honorable task to inspire every athlete in the world and contribute the best sports products for them.

Nike has a mission statement that lets everyone know what the main objective is. “To bring inspiration and innovation to ever *athlete in the world.” Founder Bill Bowerman defined athlete the following way: “*If you have a body, you are an athlete.”(Mission statement, Nike.com) That definition is the heart of Nike’s business model and has been the center point to their vision. They are saying that everyone in the world is athlete and they want to inspire and innovate every type of demographic. Nike’s view has been a critical to their spectacular growth to be a major global

On a daily basis a considerable amount of Americans unwind and observe their surroundings pass by, fantasizing about getting out and achieving their aspirations. Although it is common for desires, one 's prosperity depends on the inducement he or she has inside. Envision an ad that can augment that incentive. One of the most iconic brand up-to-date, Nike, is often known for it’s vast marketing campaign which pairs gifted and captivating athletes with top-line, enticing goods. The indelible slogan, "Just do it", plays a key role in helping consumers form promising ties with the brand. With Nike products being socially accepted, the inclination for consumers to purchase them spirals. As seemingly as it is, sports; whether it’s football,

Nike is a world famous company, known for their high quality of sleek athletic shoes. They are the biggest shoe company in the world and are an industry leader. Nike is a huge global corporation established in 1972 by former University of Oregon track star Phil Knight. Nike is now a leading marketer in athletic shoes and appeal around the globe. They make 27.8 billion dollars in annual revenue and sell their products in more than 140 countries.

The use of iconic figures in any commercial has proven to be beneficial. Over 20 professional athletes from various sports are utilized to model Nike’s new apparel. These diverse athletes are able to capture the attention of a large population. A good call by Nike as viewers are more apt to purchase the product if they see their favourite sport icons in

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

Nike had made great gains with highly successful advertising campaign that positioned the corporation as the champion of girls’ and women’s rights inside and outside of sports. One influential TV spot included images of athletically active girls and women, with the voice-over saying things like, “If you let me play, I’ll be less likely to drop out of school.” (Dworkin and Messner 556)

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Footwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.