Nike Information System Case Studies

Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom

This report is part of Introduction to Business subject (MGT1101). The topic is Nike Inc. This report was written to give the reader an insight into Nike Inc. This report was written to show the reader different aspects of the company, how it was established, what it has to offer and some general knowledge of the company that may be interesting and useful. In this report we will take you through Nike’s journey in becoming such a successful and well known brand and how it maintains its standards and keep the company alive also the struggle of competing with other heavy weight companies in the same industry.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Nike as one of the most popular brand among sports always has gone a step forward in the pursuit of meeting the needs of its athletes. The high technology used in its products is something that can be seen in the performance of these products. Nike strives to take chances in innovation so that they can exceed limitations and do what was previously

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Moh. Hatta dalam pidatonya, “Mendayung antara Dua Karang”, menjelaskan “bebas” dan “aktif” yang menjadi unsur fundamental dalam politik luar negeri Indonesia. “Bebas” berarti Indonesia tidak berada dalam kedua blok dan mempunyai jalannya sendiri untuk mengatasi permasalahan internasional. Sedangkan “aktif” berarti upaya untuk bekerja lebih giat guna menjaga perdamaian dan meredakan ketegangan dua blok. Politik bebas aktif bukan berarti politik netral, melainkan lebih memperjuangkan perdamaian alih-alih membentuk membentuk blok ketiga untuk melawan Blok Barat dan Timur. Pada

1.1.6 Kepuasan Apabila kehendak dan keperluan seseorang itu dipenuhi, maka dia akan berasa puas hati. Jika tidak, kepuasannya tidak akan tercapai. Misalnya, barang atau perkhidmatan yang dibeli oleh seseorang itu dapat memenuhi keperluan dan kehendak pihak pembeli, maka pembeli akan berasa puashati. Begitu juga dengan penjual barang atau perkhidmatan. Bayaran yang diperoleh daripada jualan barang atau perkhidmatan dan ia digunakan untuk memenuhi keperluan dan kehendak penjual, maka penjual akan mencapai kepuasan. 1.1.7 Objektif Perniagaan Keuntungan iaitu perbezaan diantara kos pengeluaran (perbelanjaan) dan apa yang pelanggan-pelanggan mahu bayar untuk sesuatu produk (pendapatan) merupakan salah satu asas dalam sistem ekonomi kapitalis. Keuntungan Pada jangka masa panjang, keuntungan ialah objektif utama untuk kebanyakan organisasi perniagaan sama ada bersaiz besar atau kecil. Keuntungan merupakan faktor atau daya tarikan kepada seseorang individu untuk berkecimpung dalam bidang perniagaan dan peniaga untuk mengembangkan perniagaan yang sedia ada. Selain itu, keuntungan boleh menjadi pengukur prestasi sesebuah organisasi perniagaan, sama ada disifatkan berjaya atau gagal. Namun, persepsi atau tanggapan masyarakat terhadap keuntungan sebagai objektif utama dalam bidang perniagaan mula berubah. Banyak organisasi perniagaan sanggup berkorban keuntungan pada jangka masa

One of the largest and international company sportswear and equipment of sports is Nike Company. It has more than eight hundred branches all over the world in different countries. From its beginning it has been number one brand in the world. Now, it became an organization of world wide. Its products spread into other areas additional to the shoes and the all areas of sport and almost every sport. Over hundreds of changes in Nike are given for the present shoes industry and organized lots of sports event

Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on specific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage. At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its

The companies also have manufacturing contracts with manufacturers in countries that do not have as many requirements for conditions of work environment and others that increase costs. Also because of the process is labour concentrated, the manufacturing takes place where labour is cheap. Nike is trying to increase their international presence. On-line store is an important factor in the presence of Nike Corporation; the company believes it is vital to run on-line operation. (Peters 2005 3-6)Nike despite popular belief the very good thing about them is that the company is aware of their social responsibility, and donated million of cash and products to different charitable organizations. In addition to their contributions they have also developed а labour practices department, which pays close attention to а labour practice of third world countries in which it produces. Even though they are charitable organization they have not forgotten to be environmentally aware, with the introduction of а environmental concern showing consumers that they have a heart. Because of the Nike growth they are an advantageous position in the market. This can also be attributed to their market share leadership, wide product selection, and stronger name recognition. (Peters 2005 3-6)Brand loyaltyBrand faithfulness is the major success of any company and Nike has managed faithfulness with the customers now for а long. There are

The emergence of Nike and its success all lies on their knowledge in terms of the experiences over the years and the lessons that they have learnt to effectively bring their business to a success. The key knowledge, which led to its success, was unearthed when it invested in sports marketing and the potential in which it had in driving the brand name of Nike across its competitors and customers. It was this strong branding that led Nike from selling shoes at a station wagon to being one of the biggest sports and fitness producer in the world

The aim of this project is show Nike supply chain strategy. Firstly, there are some basic information about Nike, then definition and explanation of supply chain. It can be seen in example of Nike how supply chain works in reality. Secondly there is example of implementing new technologies and software. We can see also explanation of strategic fit and competitive advantage and how Nike achieve it.

Sebenarnya apakah arti dari kesuksesan bagi anda? Ini bisa menjadi pertanyaan yang sulit, karena kita sering melihat sebuah kesuksesan bardasarkan pada kesuksesan orang lain. Seperti misalnya keluarga Bapak Anggoro misalnya, beliau memiliki sebuah rumah yang sangat besar dengan kolam renang luas dan beberapa mobil mewah di halaman rumahnya. Dengan melihat apa yang sudah dimiliki Pak Anggoro kita mungkin menganggap bahwa Pak Anggoro adalah orang yang sukses, karena kebanyakan orang cenderung melihat kesuksesan berdasarkan pada harta yang telah dimilikinya. Tetapi apakah benar mereka