Essay on Nike Informative Speech

Nike globally is one of those most well-known sportswear brands, as seen being wore by the NFL and other professional sports leagues. Gender equality among the depiction between men and women. Nike created an advertisement for their new product which challenges the typical view of women. Nike uses their popular consumer base to provoke gender equality by using contrasting colors and an unpopular portrayal of women.

Nike is one of the most well established companies who sponsor famous athletes that impact their buyers in a more inspirational and positive way. Although Nike has been keeping their illegal sweatshops in hiding and not revealing the truth to its consumers. Nike could solve these problems of their illegal sweatshops and fix their business image and still be one of the biggest companies.

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

Nike has revolutionized the way sportswear is sold and worn in today’s economy. They have found a way to sell gear that is made for athletics but is used in the everyday life of many generations. Nike has changed the social culture of many people. This is done through various methods of endorsements. Nike has perfected the art of advertising by finding the right formula of different ad styles.

Great company to discuss. I myself almost chose Nike as well, because of the brand and how well known they are. It seems like they are a company that has been around since athletes and athletics were in the mains stream spotlight. This is because as you state you cannot go outside without seeing a Nike logo or brand image at least once. This is a company that has built a reputation and status world wide, you don’t have to speak English to understand what the Nike “swoosh” logo stands for. That is the amazing and powerful impact it has made, through international sports teams/players to being sponsors of competitions like the Olympic Games. Do you think that by keeping their brand visual simple for so many years has helped build this status?

The Nike name and trademark Swoosh introduced to the world in 1971, was established by college student, Phil Knight, getting his MBA at Stanford in the early '60s, Knight took a class with Frank Shallenberger. The semester-long project was to devise a small business, including a marketing plan. An underlying set of principles informs the Nike

Tiger Woods, Kobe Bryant, and Michael Jordan, are just a few of the big names that help to sell Nike products. The line of Air Jordan products has been hugely successful for Nike. The Jordan line of shoes and apparel has been extremely successful since it’s beginning. The products are very expensive but the demand allows for the high prices to bring profit. The competitors are now bringing in celebrity and athlete endorsements as well. In many different ways Nike sets the standard for athletic shoes and apparel.

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

NIKE‘s unique value proposition has been on the innovative design, finesse and quality of their Product line. Innovation has been a constant driving factor of NIKE since its inception.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its

Nike gets top athletes to wear and sponsor their products rather than events or competitions as much. Nike explains that people tend to remember what the player wore and not the brand that sponsors the event that the players perform at.

Meaningfulness as a brand the meaning of Nike is the “greek goddess of victory”. Likability of the brand the symbol of the brand reminds the minds the sign of ok in addition it is associated with victory and winning. These all have a positive effect on peoples minds. Adaptability is how the brand responds to change nike has changed its logo many times in years which shows how Nike uses adaptability for brand equity. Transferability is the capability of the brand to add new products nike always adds to their portfolio of products they also change their logo according to gender ,product etc. Protectability is the last of these elements which is about protection and legal registration nike has protected their brand elements with the swoosh appearing alongside the trademark “just do it” since