Essay on Nike Informative Speech

1023 Words Jan 3rd, 2013 5 Pages
Informative Speech Outlines Guide
Complete this form. Copy the entire contents of the form.

Name: Chris Bell

WORKING OUTLINE
Complete this outline using complete sentences.

Topic: Nike

Specific purpose statement: To inform my audience … How the Nike brand was formed and became a household name.

Thesis statement (central idea): Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation.

Organizational pattern: The organizational pattern is topical division.


Introduction
1. Attention-getter: In 1972, the “Swoosh” logo was designed for thirty-five dollars and in 2012 Nike’s net worth is $13.1 billion, acoording to
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Conclusion
1. Restate the main points: Amazingly, Nike has turned up around every corner due to a solid friendship, iconic image and never-ending endorsements.
2. Restate the central idea: The Nike brand is a well-known household name because the company’s owners were able to capitalize on a logo, paired with celebrity sponsorship and support.
3. Clincher: From $500 to $13.1 billion and beyond….


Bibliography
APA or MLA format


Therichest.org. Website. September 26th, 2012.

Nikeinc.com. Nike. 2011. Website. September 28th, 2012.
SPEAKING OUTLINE
Complete this outline using only key words and phrases, plus quotations, statistics, and source information. Transfer this outline to note cards for use when delivering your speech.

Insert delivery cues where appropriate.

Introduction
1. Attention-getter: 1972, swoosh logo, $35 now worth 13.1 billion (therichest.org)
2. Audience relevance: Most people own something Nike
3. Central idea: Repeat thesis
4. Credibility statement: I’m an owner of multiple pairs of Nikes
5. Preview statement: how Nike was started and were able to expand

Transition statement:

Insert delivery cues where appropriate.

Body
I. Main point: Foundation of Nike was built between two men
A. Subpoint 1964, Blue Ribbon sports (Nikeinc.com)
1.…