Nike : Just Do It?

As seen with the Nike “equality campaign” commercial, Nike is calling for those who buy their products to almost break through the current social boundaries and to move “past these lines.” The quote of moving “past these lines” aids in furthering the post-Fordist concept of uniqueness as it almost encourages one to think outside the box and to be different by going against societal limitations and norms while in hopes of striving for equality; it gives a sense of inspiration to those who witness the commercial. Nike is commanding for not only their consumer base, but all those who view this ad to be active in fighting for equality for all races and other minority groups. Nike believes this idea starts with “you,” and not by those who are atop the social hierarchy like those in governmental positions; taking a bottom to top approach. This idea exemplified by Nike gives the consumer a stronger feeling of empowerment within the world in which they live. The idea of individual self-control and power is further highlighted through the quote by the narrator, Michael B. Jordan, who states “here you’re defined by your actions.” In this instance, each individual in society is considered for being responsible for change. Nike’s willingness of taking into account the various people who make up society is shown

Three key issues contributed to the disappointing sales. First, internal organizational challenges prohibited the growth of the line. Rigid

The advertisement is geared towards teens focusing on how they should “just do it” and not allow anything to get in the way of their dreams. Bonin states, “The fact some of the pro-athletes kept referring to the boy as “kid” was symbolic in the sense even a youngster as himself could compete in the big leagues with world-renowned all-stars – well, someday.” The image that teens see of their favorite athlete is usually the image that appeals to them the most. They believe that if they gear up with the Nike apparel of their favorite athlete, it would help them be one step closer to that reality which the advertisement portrays. Each scene in the advertisement shows different athletes playing various sports that appeal to different people. More importantly, the advertisement symbolizes that no matter which sport we choose to focus on Nike is always there to provide us with the best athletic apparel to help us on the path that we paved for ourselves. There are a few scenes where the events doesn’t clearly represent the message of the advertisement. For example, the advertisement’s use of a pro sumo wrestlers doesn’t appeal with their theme. Sumo wrestling is a sport intended for two people nothing more nothing

A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between

For my Unit 2 written assignment, I have chosen the infamous brand that is known to all ages and races in America, Nike. The mission statement provided is very intriguing, It says "To bring Inspiration and Innovation to every athlete in the world”. Once entered the website, you are bombarded with visually inspiring photos of athletes doing their daily regimes. After clicking on the "About Us” page, you are greeted with the mission statement once again. Only this time it says "To bring Inspiration and Innovation to every athlete* in the world, *If you have a body, you are an athlete.” That quote right there off the back is very pleasant to read, it would make anybody the reads this feel that they are on the right track to whatever goals they

“Come on! It’s simple, just get up off your butt and stop eating so darn much,” a common phrase used when with addressing modern obesity. Yet, this fairly recent epidemic continues to plague and destroy around 93 million Americans (The Issue). Although, with Michael Obama’s “Let’s Move” Campaign making a head wave, the hope for a healthy tomorrow has been restored in the hearts of many Americans. Along those same lines it seems that these days you cannot turn on the TV or Radio without seeing an ad for this Gym or that weight lost supplement. Such items and services also suggest that we as individuals can exercise and never worry about the big, bad condition known as obesity. With all these resources,

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

During the 2012 London Olympics Nike Launched their “Find your Greatness Campaign”. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes. Nike intended to propose their idea of greatness, trying to show it’s not restricted for only the chosen few. But rather, it is something we are all capable of. Their message was to inspire anyone who wants to achieve greatness and that Nike products, from shoes to watches to shorts, would help you achieve this, as well as helping to motivate yourself to do more. In the commercial titled “The Jogger”, a part of the “Find your Greatness” campaign, proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness.

Overall, the “Find Your Greatness” campaign caught my attention because it is out of the ordinary for Nike to feature everyday athletes; the ads focus on introspection and the unique angles gives viewers a visual appealing way to look at a variety of

The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper will:

This paper will discuss the company Nike. Nike has had many ethical issues, which will be addressed. The ethical dilemmas that Nike faced will be evaluated under two ethical frameworks. The whistleblower part that was played in exposing Nike will be analyzed. This paper will evaluate whether Nike used marketing or public relations successfully when trying to repair the damage caused by the reported lapse in ethics.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Distribution – to make certain they are getting the latest most innovative products to customers quickly

Most people are familiar with the Nike logo. Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide. Millions of pairs of Nike shoes are sold daily, but what people don’t know about Nike shoes is how and where they are made, who makes them, and how Nike spends its money in this process.

Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated “...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.”