Nike- Managerial Case Study

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

According to the SWOT analysis some marketing actions could be effectively taken by Nike, especially in terms that are related to societal and environment marketing, exploring new markets and market establishment.

Nike marketing strategy is really important for company success. NIKE is positioned as premium brand, it sells whell designed and expensive products. Really important is also their famous logo ''Just do it!''. They are promoting products with sponsorship deals with many of sportists, professional and college teams.

Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea.

Nike was started in 1971 after Phil Knight had done research with Former coach and friend from Oregon Track and Field Bill Bowerman. But we will backtrack to fill in the history of the company and how it got off the ground and where it started. Things started after Phil got his masters at Stanford.

Nike has a good brand recognition in the sports business. This enables Nike to carry out its sales and marketing activities effectively and efficiently. The brand logo and the slogan of Nike has built a strong relation among the people. Therefore Nike invests lot in commercials and product promotion which helps to improves its sales (Sales-management-slides.com,

Nike mainly uses celebrity endorsement and advertising. For example, Nike uses Cristiano Ronaldo, Iniesta and many other players to market the football boots and clothing segment of the company. The company uses a lot of advertising tricks and persuasive techniques to get maximum sales. It uses tricks such as utilizing celebrities to make their products look good. So when the buyers look at the product, the customers will feel as though that they need the product because of the celebrity endorsement. Nike makes it look as if one buys a shoe designed by Cristiano Ronaldo, they will become that good at the game. Another huge and extremely successful ‘campaign’ of Nike is that Nike uses Michael Jordan to create a pair of extremely rare shoes known as the ‘Jordan’s’. Michael Jordan made a mind-blowing $90 million dollars just by selling the Jordans. Nikes total sales are $86 billion and its market share is at

Nike 's marketing strategy is an important component of the company 's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike 's marketing mix contains many elements besides promotion. These are summarised below.

Meaningfulness as a brand the meaning of Nike is the “greek goddess of victory”. Likability of the brand the symbol of the brand reminds the minds the sign of ok in addition it is associated with victory and winning. These all have a positive effect on peoples minds. Adaptability is how the brand responds to change nike has changed its logo many times in years which shows how Nike uses adaptability for brand equity. Transferability is the capability of the brand to add new products nike always adds to their portfolio of products they also change their logo according to gender ,product etc. Protectability is the last of these elements which is about protection and legal registration nike has protected their brand elements with the swoosh appearing alongside the trademark “just do it” since

The Nike brand has always received a lot of attention from consumers and the media. The reason why I wanted to conduct this report was to find out why the Nike brand was one the most recognised logos globally as well as why it has accomplish so much in so little time. By doing this study I wanted to find out how the Nike brand has an effect on consumers behaviour and had to do with brand marketing.

Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World

The case concerning the Nike brand is a classic case of maintaining and working on brand image. Every aspect of a brand is important in the basis of building a strong clientele and becoming a trusted retailer. Nike endured challenges along the way in their quest to become umber one. They encountered criticism due to the unsafe working conditions, which took the life of one of their workers in a foreign land. Although they were not direct workers of the Nike's headquarters, they were a part of the making of the brand's products through subcontractors. This connection alone should have made Nike more interested in their treatment and the perception others had of the brand.

Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our