Nike Markeing

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RDI/EDEXCEL

Level 5
BTEC Higher Nationals

Programme: Business Management

Module 1: Marketing

Assignment

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Date for Submission: 15th September 2010

To achieve a pass in this unit the learner must:

LO1: Investigate the concept and process of marketing

LO2: Explore the concepts of segmentation, targeting and positioning

LO3: Identify and analyse the individual elements of the extended marketing mix

LO4: Apply the extended marketing mix to different marketing segments and contexts

Context
The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and
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Websites www.bized.ac.uk provides case studies appropriate for educational purposes www.cim.co.uk The Chartered Institute of Marketing’s site contains a useful knowledge centre www.ft.com The Financial Times business sections www.marketing.haynet.com Marketing magazine www.thetimes100.co.uk multimedia resource www.invest.nike.com Information on Nike – including access to Annual Reports www.business.com Information on Nike
Grading Criteria ~ Module 1 – Marketing

|To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is |
|that the learner is able to meet all of the learning outcomes: |able to: |able
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