Nike Markeing

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Level 5
BTEC Higher Nationals

Programme: Business Management

Module 1: Marketing



Date for Submission: 15th September 2010

To achieve a pass in this unit the learner must:

LO1: Investigate the concept and process of marketing

LO2: Explore the concepts of segmentation, targeting and positioning

LO3: Identify and analyse the individual elements of the extended marketing mix

LO4: Apply the extended marketing mix to different marketing segments and contexts

The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and
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(2001, TV Choice)

Websites provides case studies appropriate for educational purposes The Chartered Institute of Marketing’s site contains a useful knowledge centre The Financial Times business sections Marketing magazine multimedia resource Information on Nike – including access to Annual Reports Information on Nike
Grading Criteria ~ Module 1 – Marketing

|To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is |
|that the learner is able to meet all of the learning outcomes: |able to: |able
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