Nike Marketing Plan Essay

<br>In 1958, Phil Knight, a business major a the University of Oregon, and a miler on the track team, shared with his coach, Bill Bowerman, a dissatisfaction with the clumsiness of American running shoes. They formed a company in 1964 to market a lighter and more comfortable shoe designed by Bowerman. In 1968, this company became NIKE, Inc.--- named for the Greek goddess of Victory. At first, Knight and Bowerman sold their shoes in person, at track meets across the Western US. Their company thrived through a classic combination of entrepreneurship and innovation. Bowerman 's most memorable technical breakthrough was the optimal traction of the waffle soles he invented by shaping rubber in the waffle iron in his kitchen (1972). Other essential innovations were the

Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc.

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

When people think about shoes most of them have one superior shoe company come to mind, Nike. This dominant company was founded by Phil Knight and Bill Bowerman in 1964. Little do some know this company hasn’t always been on the top of shoe companies. When it first started off it was called Blue Ribbon Sports, but it was later changed to its iconic name Nike in 1973. Matter in fact it was started in the back of a car, and now it’s worth roughly around $15 million dollars. This change didn’t happen overnight. It took a lot of grit from Knight and Bowerman to achieve this elite status, which was obtained through two individuals with great ideas on how to reach it, and the grit to back their ideas up.

By the end of 1963, the pair of men had sold $8,000 worth of Tiger shoes. Knight and Bowerman eventually hired a full-time salesman in Jeff Johnson after accumulating more than $1 million in sales. In 1971, the Nike swoosh was created by Caroline Davidson. In the late 1970’s, Blue Ribbon Sports permanently changed its name to Nike, and thus the clothing giant was born.

In 1963 Phil Knight went to Japan and had a meeting with a running shoe manufacturing company called Tiger. He

It wasn't an easy path towards success as the creator of Nike, Phil Knight, started as a sneaker distributor for Tiger Shoes (now Asics). He teamed up with his track coach from the University of Oregon, Bill Bowerman, to create Blue

Phil Knight and his track-and-field coach Bill Bowerman found one of the world’s well-known sports brand, Nike in 1964. With the beginning of Nike first “office” being the laundry room of Knight’s family home it has now become the biggest sports and fitness company in the world with international recognition. The vision statement of Nike as an organization was to think ahead in the long term and not to simply focus and be content with the present as described by Tom Clarke, chief executive of Nike.

Americans everyday procrastinate on goals and achievements, wishing of getting out and obtaining their personal ambitions. Although everyone wishes to be the best, success relieves on the drive the athlete has inside. Imagine a shoe that can increase that motivational drive. The Nike text creates a conceptual situation that any Nike products can make you perform better. Nike is one of America’s top sportswear brand that bring tons of Rhetorical Analysis with their advertisement. Nike goal is to bring inspiration and motivation to every athlete in the world. NIKE designs, develops, and sells a range of products and services to help in playing basketball and soccer, as well as in running, men's and

1964 marked the creation of “Nike” which at first was called “Blue Ribbon sports”. Nike was created by Phil Knight and Bill

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,