Nike Marketing Strategy

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Professor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: | MKTP 5005 – Introductory Marketing | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I…show more content…
Today’s Nike Presently, Nike, Inc. is the leading global marketer of athletic needs. The company still sells footwear, but has expanded their operation to produce and sell performance equipment, and athletic and casual clothing and accessories. Products are sold through company-owned retail stores and online website, and through a combination of independent local and foreign distributers around the world. In addition to North America, the company has had to branch out their operating segments to Europe, Asia, and other developing countries. Nike, Inc., also has other four key business subsidiaries: Cole Haan, Hurley International, Converse, Inc., and Umbro, all makers of popular footwear or apparel. With the emergence of the latest fitness revolution, exercise and sports have transformed from recreation into a social indicator of prestige. The Nike organization believes that everyone is a potential athlete and the brand has come to represent success. Though the shoes may help one move better, its value proposition includes making one appear trendy and current. The company markets the sports-inspired lifestyle and further encourages this image through its marketing strategy and use of celebrity and professional athletes to endorse their products. In the mid 1980’s, the company joined forces with advertising agency Wieden + Kennedy to begin airing national commercials on television.
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