Nike : Mixing The Business And Marketing Mix Of Nike

Decent Essays

3.0 Marketing Mix
A marketing mix states the strategies a company uses to promote the brand within its market. The marketing mix of Nike evaluates the companies 4P’s of marketing (Product, Price, Place, Promotion) and explains the business & marketing strategies of Nike.
4.0 Product
Nike’s first and most popular products are their footwear range. Specialised shoes for a range of sporting activities including running, tennis, basketball, golf, football and cross training for men, women, and children are available in most sizes. Figure 2 shows the Nike Hyperdunk 2017 (Team) Shoe, a basketball specialised shoe. The company also sells sporting attire (known as apparel) such as jerseys, tops, shorts, and associated products and accessories and equipment such as gold clubs and balls. Figure 3 shows one of the women’s accessories Nike offers, the Nike Auralux Print Club Training Bag. In Figure 4, the Nike Hyper Elite 8P basketball is shown with the Nike logo prominent and enlarged on the ball’s surface. Based on Nike’s product strategies, the company has successfully expanded its range of products to address needs of more market segments and to meet the wants of customers and the wider market.

5.0 Price
Nike is globally famous for its premium quality footwear and sports garments. Due to its high quality, Nike products have often been priced higher compared to its competitors such as Adidas, Reebok, Puma and Asics. Nike uses the value-based pricing strategy which distinguishes

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