Essay on Nike: Moving Beyond Sweatshops

Nike is by far the number one sports brand for shoes and apparel in the world today. With an estimated 30.6 billion dollars made in 2015 and an estimated 32.4 billion dollars to made in 2016, business is going to keep increasing. Nike is a company that always wants to be the best in everything they do. Whether thats the sales they produce, or the athletes they recruit to represent their product. The code of ethics is what separates them from the rest of the pack and allows them to be the best at what they do. Nike’s code of ethics is based on honesty, loyalty, trustworthiness, fairness, and concern for others. Due to those core values, they are able to achieve legendary success.

Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom

Nike is one of the most well established companies who sponsor famous athletes that impact their buyers in a more inspirational and positive way. Although Nike has been keeping their illegal sweatshops in hiding and not revealing the truth to its consumers. Nike could solve these problems of their illegal sweatshops and fix their business image and still be one of the biggest companies.

This paper will discuss the company Nike. Nike has had many ethical issues, which will be addressed. The ethical dilemmas that Nike faced will be evaluated under two ethical frameworks. The whistleblower part that was played in exposing Nike will be analyzed. This paper will evaluate whether Nike used marketing or public relations successfully when trying to repair the damage caused by the reported lapse in ethics.

Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete” (Nike, n.d.). In order to be successful in this, Nike’s business strategy will rely on the sustainable economy and the ability to challenge. The core strengths of Nike are to bring systemic changes in the footwear, apparel and sport equipment industry; create sustainable products and business models; and release potential energy through sports. Nike’s vision is clear: “to help all the customers thrive in a sustainable economy where people, profit and planet are in balance” (Nike).

Nike has a mission statement that lets everyone know what the main objective is. “To bring inspiration and innovation to ever *athlete in the world.” Founder Bill Bowerman defined athlete the following way: “*If you have a body, you are an athlete.”(Mission statement, Nike.com) That definition is the heart of Nike’s business model and has been the center point to their vision. They are saying that everyone in the world is athlete and they want to inspire and innovate every type of demographic. Nike’s view has been a critical to their spectacular growth to be a major global

Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, “bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete” (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape.

As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. Moreover, Nike focuses on working with long-term, strategic suppliers that demonstrate a commitment a safe working conditions to their employees (Nike, Inc., 2014).

As the world change and develop, new opportunities are opened for the innovators, and big companies must take advantage of those opportunities in order to maintain the leverage, otherwise they will topple. As company Nike, Inc. place innovation in it center of engagement, with a view to become the leading athletic brand in the world, today and into the future. There is a growing awareness and popularity for sport around the world, people are running more, doing more sports activities and eating healthier, Nike is riding this wave by a few actions. Nike as begin focusing on technology improve products and teaming up with other companies to create products that are combining together sports and technology in a perfect way. Apple is one of Nike's closest partners, and they even started launching a new revolutionary product called the IWatch. Nike all so planning on expanding into new sports, create more sister firms and reach smaller and bigger market, Nike as already begin sponsoring tow champion fighters in the UFC challenge. Nike also started entering the American football in order to get more supporters in North America, this act will expand Nike's target audience significantly. Another action Nike is going to take in to broaden the Nike Foundation by creating larger scale projects worldwide and support C.S.R, for example the building of soccer clubs for young kids in Brazil in order to pull them out of the crime cycle and give them a chance for

Social responsibility: In the late 1990s, Nike found protestors outside of Nike stores, and the press making Nike into a villain. Nike was being accused of child labor and sweatshop allegations. Shortly after this, in 1998, the CEO Phil Knight promised change (Greyser, 2009). In 2005, Nike released a transparent list of the factories the company used globally. In this same year, Nike released the first version of a corporate social responsibility (CSR) report, which detailed working conditions and pay scales in each of its factories. In this report, it also admitted to problem they were facing and the various solutions they planned to roll out to fix the issues.

The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product.

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

Nike’s company strategy is a clever one. One that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better

They should be responsible for the legal, social and philanthropic aspects of its subcontracted factories. They are not paying their employees the legal minimum wage, caring about the working conditions and welfare of these employees and just not taking into consideration the well-being of others. Ten years ago, the company had been subjected to negative press, lawsuits, and demonstrations on college campuses alleging that the firm’s overseas contractors’ subject employees to work in inhumane conditions for low wages. With the introduction of the fair labour association and worker rights consortium, Nike is slowly trying to improve the working conditions on subcontracted factories and hopefully in 10 years, they would be able to re-establish themselves as a morally acceptable company.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.