Nike : Nike, Inc.

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Nike, Inc. NIKE, Inc. “was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR” (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central & Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include Converse Inc. and Hurley International, LLC which are in charge of designing, marketing and distributing casual footwear, clothing and accessories. The athletic footwear products are designed and made primarily for a specific athletic use, even though some individuals prefer to wear the products for casual or relaxation purposes. Nike shoes are designed with an outsole that lets the shoe not only flex but expand and contract with the foot on every step. The midsole are able to expand in every direction for more dynamic and rapid movement. The heel is anatomically shaped and rolls with the ground for more natural range of motion while the soft foam provides extremely comfortable cushioning. Nike shoes are designed to move freely in every direction a person moves. The running shoes are boosted to fit, move and provide a more dynamic flexibility to give a more natural running experience. The training shoes are designed to provide multi-directional agility in every way that a person

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