Nike Organization Management Report : Nike Company

The report focuses on the Economic Value Added of Nike Inc. The analysis is conducted through a detailed assessment of the financial statements including income statement, balance sheet, and cash flow. Such financial statements are then applied to derive common-size statements for income statement and balance. The trends and predictions obtained from the common-size statements predict the future economic value. Similarly, the Pro-forma financial statements derived provide vital future economic performances of Nike Inc. According to the regression analysis and the assessment of the common-size and Pro-forma financial statements; Nike Inc. has a growth in revenue and earnings per share. The EVA computed using WACC, Net Operating Profit after Taxes (NOPAT), and Invested Capital is positive (+$391.24); this shows that Nike Inc. is financially stable and will grow in the next three years.

The factors that drive Nike’s decision to stick with its current organizational structure include its well-established brand name in the industry. The company positioned itself as a brand

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

On October 17, 2017 Nike released their newest commercial “Nike: Want It All”. This commercial contains a similar to the meaning of their original trademark, Just Do It, by using the words “Want It All” to summarize the motivation and mentality is takes to make it against all odds. In this commercial viewers are introduced to a young boy named Dante. Very quickly Dante’s dreams of being a professional basketball player are revealed to the viewers. Over the course of “Nike: Want It All” viewers are taken through Dante’s journey to the top, or in other words, the goal; the NBA. Viewers witness Dante work through the trial and tribulations it takes to go from playing ball with friends in the local neighborhood, to high school, to college at Duke, then to ultimately having a spot on the NBA team, the Cleveland Cavilers. Therefore, the content of this paper will focus on how the Elaboration Likelihood Model’s uses strategies like message elaboration, the central route and the need for cognition to evoke a persuasive appeal within the commercial “NIKE: Want It All”.

Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product.

Organizational cultures develop over time thus the need to adopt and integrate valuable components towards realization of effective and efficient development of the organizational cultures. Understanding of the organizational culture is an essential aspect towards the achievement of quality culture with the aim of enhancing the output and development of the teams. In understanding organizational culture, it is critical to evaluate factors affecting the development of organizational culture within the context of an organization. Some of the critical factors influencing the development of organizational culture include purpose, processes, history, goals, objectives, size, social, and economic factors.

Nike released a commercial in 2015 featuring over 20 professional athletes both men and women from various sports who all come together to play a game of tackle football. The setting takes place in the snowy outdoors in a neighborhood scene, with all the athletes making comical and appealing entrances; jumping through windows, cars and snow as they all come together and head for the open field. The simplistic audio of each athlete saying the words “snow day” connects with a younger audience, giving them the relatable and nostalgic feeling that we all know and have experienced. Nike utilized this commercial to kick-start their “Get Out Here” campaign which was simultaneously launched. The goal: inspire people to be active despite the cold weather, also providing a perfect solution of their winter “Hyperwarm” gear to help them do so. Nike was smart in diversifying the cast, both gender and race throughout the commercial so they would appeal to a larger population. These famous athletes wearing Nike’s winter gear were used effectively in inspiring viewers both to get out and be active and purchase these new athletic products.

This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company.

To maintain positive balance sheet managers ought to constantly be in search of new strategies to do so. This may include upgrading of production equipment’s every five years, staff training, and business expansion just to mention a few. An expansionary policy is necessary to promote brand recognition, increased revenue, prolong the life cycle of products, increase customer base and loyalty. When a business is growing the opportunities presented by Economies of Scale become an added advantage to the firm. According to Locke and Siteman (2002), the story of Nike started in 1964 with the creation of Blue Ribbon Sport by Phil Knight and Bill Bowerman (p.3). They understood the benefits of comparative advantage in the production process and immediately began outsourcing the production of goods. The comparative advantage Nike had over its revivals was so overwhelming that Nike decided to become more involved in the production. What next for Nike? In the following paragraphs, we shall be answering questions related to the complexities of expansion amid a globalized world, drawing inspiration from “The Promise and Perils of Globalization: The Case of Nike”, a working paper presented by Richard M. Locke and Alvin J. Siteman.

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

Enderle, K., Hirsch, D., Micka, L., Saving, B., Shah, S., Szerwinski, T. (2000, March 14). Strategic Analysis of Nike, Inc. Retrieved on December 14, 2005, from

The following thesis highlights information on Nike, Inc. (NIKE) in Singapore which includes the PESTLE framework, Porter’s Five Forces and strategic suggestions for the company.

Since organization culture is the combination of many factors there are several factors that could affect it. Among the internal factors to consider are the company’s approaches to their processes, is the company more into results and profits or product quality and employee’s safety. Management style is another important feature that affects corporate culture micromanage companies tend to have less motivated employees. Technology these days influence organizations at all levels as the company’s approach to technology will go hand on hand with bettering processes. New factor affecting corporate culture these days is the different work arrangements that are needed these days with the implementation of flexing time and tele-working had commuting acceptable. The management approach to work environment, communication style will definite affect organization culture.

NIKE, Inc. has a code of ethics for all employees called Inside the Lines. It defines the standards of conduct they expect employees to follow and includes a range of topics on employee activity, ethical behavior, product safety, legal compliance, competition and use of resources. Each year, all NIKE, Inc. employees are required to verify that they have read and understand Inside the Lines. NIKE, Inc. also operates a global toll-free line called Alertline for employees to confidentially report any suspected violations of the law or code of ethics. Any reported concerns around accounting, auditing or internal control are communicated to the Board’s audit committee, which determines appropriate action. Nike expects suppliers to share standards and operate in a legal and ethical manner. While Inside the Lines addresses the behavior of NIKE, Inc. employees, the Code of Conduct addresses contractors that manufacture Nike-branded products. It directs them to respect the rights of their employees and to provide them with a safe and healthy work environment.

Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated “...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.”