954 Words Apr 20th, 2008 4 Pages

The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the
Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports
…show more content…
Nike + I pod sport kit changed the way people run and created better running experience. Nike chooses independent distributors. NIKE sells its products through about 22,000 retail accounts in the U.S and licensees in other countries. The Brand essence of Nike means a unique way of expressing sport in forms of performance, whereas its Brand personality is seriousness of athletes and global representations.
Nike is number one athletic shoe of the United States and creates goods for a wide range of sports; they have competition from every sports and sports fashion brand. Initially, Nike had no direct competitors because there was no single brand which could compete directly with Nike 's range of sports until Rebook came along in the 1980s.Now they have competitors like Adidas, Puma and Rebook. The top U.S. made Nike is known as high tech sports shoes.
Nike truly focuses on its athletic products, rather than concentrating on fashionable outfitters. . It has engaged in the cultural phenomenon in the world with its world’s most watched events like Basketball and Soccer. Also, it’s successful in gaining the attention of the United States athletes with its most watched sporting event-NFL.
Resources:, _Inc

More about Nike

Open Document