Nike

The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike 's clothing, shoes, and accessory line.

Everyday, billions of people look down at their feet and squeeze them into a pair of shoes. For probably most of those people in America, when they look down at their feet, they see a shoe with a swoosh on it. This swoosh belongs to no other than one of the most popular sneaker companies, Nike. I decided to look further into this popular shoe company's success. It turns out Nike isn't even one of the oldest shoe companies, but it is less than 60 years old. Nike had to figure out how to become better than just an ordinary sneaker company.

Nike a global fashion and sport icon to the world is branded as one of if not the best athletic company in the world. Nike produces athletic gear for every sport imaginable. They are known as well for there one of a kind products but as well as the brand that the best athletics wear and advertise for. The founders of Nike Phil Knight and Bill Bowerman meet when Bill Bowerman was the training coach for Phil Knight when he ran track for Oregon. It was there at the University of Oregon where Bill Bowerman always looked for ways to amplify the track shoe to enhance a student’s performance but was unsuccessful. Phil Knight who later went to study at Stanford followed the same mindset of creating a shoe himself. Knight alternated his decision

To conduct this study on Nike I used a mix of primary sources, books, and websites that are all dedicated to Nike Brand’s past and present history. All of the sources I used have proven to be credible in the sneakerhead world and are sources that Nike will leak information to so they can publish it and make it known to everyone it may interest. Additionally, I used a connection I have with the District Loss Prevention Manager at Nike, Inc for the greater New York City Area to obtain an interview in order to gain insight into why Nike conducts limited releases the way they do. To protect his identity, for this paper I will be referring to him as “Bill Harris” as he provided me with insider information that is classified and

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

In part one; we disagreed with Cohen where he decided to value the company as a whole instead of valuing each division separately. Since Nike is a multidivisional firm Cohen should of aggregated the values of the individual divisions and calculate a different cost of capital for each one. Since the exhibit 1

Well, if you don't, you should because I can show you how by using trend lines and showing what shoes you should buy and what type of Jordan by showing you the sales in the last couple of years. Trend lines can help you figure what shoe to get because a trend line is a bunch of plots pointed on a graph with a set of data, in this case, Jordan's and Adidas. The trend line shows the sales of the shoes. Here are the results of the sales of each shoe. The AIR JORDAN 4 RETRO "CARHARTT X EMINEM" were the top shoes sold for Jordan's and the Kanye West Yeezy 750 boosts were the top sold for Adidas. The Jordans are sold at the rate of 21,237 dollars for each pair and the Yeezy boost were $2,987 for each pair.

Cohen's calculation considered the book values to calculate the proportion of equity for calculating the value of WACC which should only be done if the target or

Nike is the world’s leading supplier of athletic shoes and merchandise. Within the United States alone Nike has exceeded $3.7 billion in total sales, and they make up more than 47% of the U.S. athletic sneaker market. Nike has been supplying the world with the top athletic sneakers and apparel since 1978. Originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1962, the brand didn’t see increases in success until they rebranded in the late 1970’s.

For the purpose of determination of cash flow’s present value, WACC is determined as 16%, as shown in the attached Exhibit B.

NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.

Nike Inc. is a sports gear company based out of Unites states of America. The company deals with development and sales of athletic sport equipments and recreational products. Nike sponsor various athletes and teams by providing their products to promote. The brand is endorsed by various famous players such as Carl Lewis, basketball player Michael Jordan, Jackie Joyner-Kersee and Sebastian Coe. Nike products cover running, basketball, football, cricket, tennis and golf under Nike and Jordan brand names.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

The ball drops and an all the sudden people around the world are celebrating a new year, for some a new beginning, and for most a time to do something they’ve been putting off for years. Ten Minutes into the New Year, people are already making this year’s resolution. One of the most common resolutions for the New Year is to increase exercising and take care of ourselves. A company that can motivate you and provide you with the proper tools is Nike.

1. Discuss how Nike's growth can be attributed to its targeting of diverse market global segments.