Nike

1270 Words Jan 31st, 2012 6 Pages
Nike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leading, and controlling. External and internal factors play unique roles into how the company carries out each of these functions. In contingency to the functions, factors such as globalization, technology, innovation, diversity, and ethics affect …show more content…
If these plans are not meticulously thought out, problems will arise and money will be lost. Because the project will be accomplished on, the other side of the globe technology will become an ever-growing factor in how Nike will organize their resources. Employees across the world will need to communicate with one another in an efficient manner, which forces Nike to use communication channels like videoconferencing so that all employees can share ideas in a face-to-face manner while they are countries apart. With videoconferencing, the ability to communicate in real time, will allow ideas of others to be implemented sooner. Being able to coordinate the human, financial, physical, informational, and other resources from anywhere around the world will help the organizational and controlling function of Nike. Innovation is at the heart of Nike’s business growth strategy and a key factor to Nike’s ability to gain a competitive advantage. To accomplish these demands, Nike wants to thrive in a global environment where human and natural resources are constrained. Issues ranging from climate change mitigation, rising oil prices and the declining availability of natural resources to population growth, could affect consumers and business. As the earth moves to a low-carbon market, seeing

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