Nike - Recent Enviromental Changes, Internal Strengths And Weakness

4602 Words Dec 10th, 2001 19 Pages
INTRODUCTION Founded in 1968 in Oregon, Nike's business activities involve design, development and the worldwide marketing of high quality apparel, equipment, footwear and accessory products.

Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and other sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are made outside of USA.
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(www.sme.sk) Both local and national Red Cross agencies have identified immediate financial support as their most critical need. For that reason, the Nike Foundation has been collecting contributions from individual Nike employees and factory partners across the country and throughout the world. Through matching funds, Nike is making a $1 million contribution to the American Red Cross and a variety of other local relief organizations through matching funds of employees and factory partners. In addition, Nike partner factories in Asia, Feng Tay and Pou Chen, have donated $100,000 each to the American Red Cross. (www.nike.com) Nike also is working with relief agencies in New York, Washington D.C. and Pennsylvania to provide donations of Nike products for victims who are affected by these tragic circumstances, as well as for those involved in the rescue and recovery efforts. These donations include more than 14,000 t-shirts, 11,400 pairs of socks, 1,200 pairs of Nike ACG work boots, 1,000 towels, plus hundreds of pairs of shoes, warm-ups, jackets, sweat shirts and gym bags for rescue workers to store their personal belongings. (www.sme.sk) (www.nike.com) Nike and Niketown New York will continue to coordinate with relief and government agencies and provide as many requested products as possible for fire and rescue personnel. Already, more than $300,000 Nike products have been delivered or are on their way to New York relief agencies.
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