Nike Research Paper

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Nike Research Paper By, Mykle Rud The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what Phil Knight created and continues to make better day by day, month by month, and year by year. Before we get into the company aspect of this paper, we must first know about the back ground of Phillip Knight. In 1938, Phillip Knight was born…show more content…
The swoosh was born because one of the members had a dream that he saw an angel, and the wings reminded him of upside down commas and thus the Nike Swoosh was created. That same day the legendary slogan that started the monstrous campaign was created. The goal of Nike was “To bring inspiration and innovation to every athlete in the world.” Now, the Japanese company was not too happy with the events that were going on in the United States, and sued Blue Ribbon Sports for not informing them on business decisions within the company. The Japanese company ended up winning but was bought out by Phil and the rest of Nike, and thus the revolutionary company was created, the only thing left to do was become the best and stay there, and Phil and Bill had the right ideas to do just that. Nike had a revolutionary idea they came up with in the mid 80’s. They decided instead of endorsing a bunch of athletes, they would only endorse the most elite athletes in their sport with huge contracts. The first athlete to receive a multi-million dollar endorsement in any sport was the young upstart from North Carolina, Michael Jordan. Now Michael wanted to wear Adidas when he came out of college, but his agent insisted he talk to Phil and Bill and Nike and have an open mind about signing on there. It proved to be the signing that took Nike to the top of the basketball world, and Michael Jordan was given a 3 year 3 million dollar contract to endorse

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