Nike Rhetorical Analysis Essay

How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.

“Shitty First Drafts” by Anne Lamott, is a hilarious must read for junior high school students and any other aspiring writers. Her essay inspires comfort and confidence in writing a first draft. It concretes that all writers experience the “shitty” first draft. Anne Lamott wrote this instructional information in 1995, but it is timeless information. She blows the idea of writing an immaculate first draft out of the water. Anne supports the idea that bad first drafts will almost always lead to better second, third and final drafts. She symbolizes the first draft to be like a child. Where you put all your thoughts and emotions out there in words on paper, you go all over the place, you say all kinds of ridiculous things, and all with the

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

A college education is valuable and its quality is of the highest importance to most Americans. In his essay, “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students,” Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of his claims to the audience.

One of the biggest issues in the United States and in the world in general comes from this idea of “equality”. Though this is presented in the Declaration of Independence, it is not put forth with much authority that “All men are created equal”. Most of the breaking news that occurs in the U.S today involves police brutality targeting colored people, and people just seem to lose it when these types of events happen. Some of the victims to police brutality includes, but not limited to: Laquan McDonald, Trayvon Martin, Oscar Grant and Michael Brown. In the commercial, Equality, by Nike, racial discrimination is said to have a come a long way to be in its current position in the world. Nike tries to ultimately persuade its viewers to buy

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

In the essay, “What You Eat is Your Business”, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands so they have no drive to lose weight or eat healthy. In his essay, Balko is targeting society, including those who may be obese, he is trying to show them that the laws our

Many people in today’s society tend to believe that a good education is the fastest way to move up the ladder in their chosen. People believe that those who seek further education at a college or university are more intelligent. Indeed, a college education is a basic requirement for many white collar, and some blue collar, jobs. In an effort to persuade his audience that intelligence cannot be measured by the amount of education a person has Mike Rose wrote an article entitled “Blue Collar Brilliance”. The article that appeared in the American Scholar, a quarterly literary magazine of the Phi Beta Kappa Society, established in 1932. The American Scholar audience includes, Company’s , Employees,

“We have, in this country, two million children under the age of sixteen years who are earning their bread” (1-3). Throughout Florence Kelley’s speech to the convention of the National American Woman Suffrage Association, she emphasizes the injustice of child labor laws and the need for women to take a stand by fighting for the right to vote. Kelley is one of many inspirational leaders who fought for women’s rights. She reaches out to a group of women so that they might call to mind their right to petition. In doing so, Kelley is persuading the audience to fight for their right to vote to change child labor laws. Kelley uses several rhetorical devices such as imagery, diction, and pathos

Every individual has traditions passed down from their ancestors. This is important because it influences how families share their historical background to preserve certain values to teach succeeding generation. N. Scott Momaday has Native American roots inspiring him to write about his indigenous history and Maxine Hong Kingston, a first-generation Chinese American who was inspired by the struggles of her emigrant family. Kingston and Momaday manipulate language by using, metaphors, similes, and a unique style of writing to reflect on oral traditions. The purpose of Kingston’s passage is to reflect upon her ancestor’s mistake to establish her values as an American

In ‘Here’s Why Legalizing Marijuana Makes Sense’, Alex Newhouse, a lawyer who resides in the area of Sunnyside, Washington addresses the controversial issue of the legalization of cannabis. The sole purpose of Newhouse’s article is to persuade readers and voters that marijuana should be legalized. Throughout his article, Newhouse focuses on the use of ethos and logos, while also slightly focusing on the use of pathos, to help persuade his audience. The incorporation of such rhetoric strategies allows Newhouse to change the opinions of individuals with views opposing the opinions he, himself, holds.

Logos: It is an appeal to the mind with the use of logic, rationality and critical reasoning to persuade the audience. The author uses logos in his article to make a logical connection with the topic. For example, the author uses the explanation of ideas in the article and employs lots of diagrams in each parts of the topic to show the visualization to support his evidence which is very informative because the visuals give lots of information about what the article is about and that to get attention of the audience.

Recently Nike dropped a commercial titled “Want It All” and it is an extremely interesting advertisement. Nike just became the new official sponsor of the National Basketball Association (NBA) and it needed an advertisement to excite the fans of the league and get them excited for the new season. Nike took the spot from one of its top rivals in the athletic wear world, Adidas, so they needed to put out a strong front and show people that they were just as good if not better than their competitor. Nike is an extremely well known distributor for athletic wear and sporting goods. In the commercial, Nike uses a fictional person who goes by the name of Donte Grand and is an extremely skilled basketball player. He grows up in the inner-city and does not come from a lot, but he excels in basketball and shows that no matter where you come from, if you want it all, you are going to have to go and get it. Throughout the commercial, he transitions from his front yard to the local outdoor court, to his high school, college, and eventually pro teams where he is playing in the NBA Finals which is the championship with big time Nike sponsored players such as Kevin Durant and Lebron James. The advertisement uses ethos and pathos to help convey its message.