Nike : Social Media And Trend Oriented

While utilizing my “sociological imagination,” the first object that came to mind that is involved in a particular physical culture is Nike sneakers. These sneakers are extremely popular within casual wear, sportswear, exercise wear and in fashion. Nike sneakers are not just a personal behavior, but also highly influenced by society. Professional athletes wear this brand, which influences children who look up to them to want to wear them. Also, this brand endorses professional athletes, so basically the brand is paying them to wear their shoe to increase popularity.

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper will:

All too common products success or failure rides heavily on how the product image characterized matches against the consumers associated beliefs for that same product when they contemplate on buying the product (Bhasin, 2016). Furthermore, the consumers’ willingness to buy based on those core beliefs and expectation of the product, further drives customers in reaching the final purchase decision. A company’s product can easily be short-lived or adopted quickly by a competitor company (Bhasin, 2016). Knowing this makes it critical for businesses to understand additional drivers associated with the customers shopping experience, along with the customer’s core belief and their expectation from the product purchase. Therefore, the following tables created provide details of Lululemon and Planet Fitness. This table shares each company’s core beliefs, basic product offering, customer expectation of a product and the company augmented benefits provided to the product for Lululemon Athletic Apparel and Planet Fitness.

Advertising is one the most common and successful way of getting customers to see your product or brand. It is a way to manipulate and is intentionally deceptive in the sense that tries to prey on people’s weaknesses. In our daily lives, we are constantly bombarded by advertising in many forms and these companies are always looking for different kinds of schemes to draw our attention and Nike is one of them. We all

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Strategy has been perceived as a major concept in public relations starting the beginning of the 1980s. Regardless, little evidence has been brought forth to show how the term strategy, as well as the related terms, are defined. Further, there lacks agreement concerning what public relations strategy is or ought to be. Public relations is denoted as the professional maintenance of a positive public image by a firm or popular person. Some claim that public relations is about meaning and that interpretation and implication are the focus processes of all activities in public relations. Indeed, different schools of thought exist as pertains the definition of public relations. In this regard, this essay aims at joining strategy and the construction

Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became more up-to-date, and gained more attention that way with the millennial crowd. This allowed Nike to become more holistic in the modern world. This new community created insane amounts of data, which Nike used to track behaviors, creates online groups of Nike fans, and builds meaningful relationships between the brand and its customers. Nike adopted a range of digital exercises such as a strong emphasis on storytelling, being an authentic brand, understanding and communication with customers on their terms, being extraordinary and shareable, and allowing complete customization.

Coined the “Modern Girl of Sport and Fitness,” one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term “athleisure” – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately “46 percent of women between the ages of 19 and 34” becoming more interested in Athleisure wear (Business Insider, 2015). Nike has implemented a vast array of strategies in an effort to successfully appeal to and reach this target market, including live fitness programming across the world, retail spaces with fitness studios, female-specific marketing campaigns, and activations on college campuses throughout the country.

One of Nike’s main opportunities is product development. Developing their product range makes them more competitive and because products tend to go out of fashion quickly, Nike must introduce new products relatively fast because consumer demand the newest and latest products. Increase in internet shopping will no doubt reduce the cost and improve prices making them even more competitive.

Nike is considered as a brand that is stylish meeting its customers' needs. Their method of the styling of product objectives has given them a top position in the foot wear industries. They have associated their triumph with their apparel, and as a result, they make a substantial impact on their viewers. For example, Nike associates their sponsors such as top athletes with their victories thus reinforcing effective marketing strategies. Additionally, Nike ensures that the target users that are possible to boost

Adidas was founded in the early years of 1924, at that time it bared the name Gebruder Dassler Schuhfabrik. Its founder was named Adolf Dassler he was a German by origin. The company mainly dealt with the design and manufacture of sporting shoes, clothing and accessories. Adidas is the largest company in Europe. It has companies under it, these companies are: Reebok, Taylor made-Adidas Golf Company, a piece of Bayern Munich and Runstatic.

Whether you’re a die hard sports fan or a person that has never played a sport in their lives. When I optically discern that check logo I ken it can only be one company. That company is Nike.Now Nike is arguably one of the most recognizable clothing or sportswear companies in the world. Strangely enough out of the fifty-one plus years they don’t have their own magazine. Nike sends their business to the best outlet as far as shoes, sportswear and equipment which is Eastbay. Eastbay is most popular for being an online catalog.As far as I know Eastbay is the only sports catalog, their’s not another one that comes to mind. I’ve been getting Eastbay magazines for ten plus years, so as usual coming home from school, I stumble upon an Eastbay magazine that the cover alone caught my eye. This Eastbay and Nike cover ad argues that” Geared for greatness this season is yours”. The following paragraphs will explain how the visual composition of this advertisements.Its argumentation and its product background all as one to create this intense ,yet simple persuasive ad.

Nike, as a brand knows how to voice motivation, inspire through imagery and make it seem as if you didn’t know how you were living without Nike product. Not only are Nike’s images well constructed, visually appealing, inspirational and motivational – the way thee wording around their posts stand out as something somewhere needs to hear. There are millions of people talked into becoming active, told to keep going and told “There’s No Finish Line” due to social media activity with this brand. Through imagery, Nike successfully creates product focus by gaining attention with a one liner like “Just Do It” (their slogan), discussing the product, and moving into something inspirational. However, not every post is circulating around selling. With a proper mixture of quotes, motivation, celebrity marketing and technology, Nike uses imagery to grab consumer attention. Each and every image on all channels of the Nike family uses extensive composition with color and negative space, a noticeable subject or focus and a good “flow” of timelines making sure to balance their mixture of marketing tools via social channels.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.