Nike Social Networking: Nike Case Study

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

Social networking is a website which can be used to interact with other people on the same platform. This can be used to meet new people and keep in contract with friends and families. In this report I will be explaining different social medias and their purposes. Also I will be giving real examples of the social media webpages.

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

The report also suggest a that Nike adopt a new target market via Social Media to cast out even further it’s global net, along with the protection of our finite natural resources. A justification explaining the benefit to Nike is also included.

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

Interacting and communicating with consumers through social media platforms such as Twitter and Facebook is a key component for Jordan Brand, it allows

The company might decide to use social networking to increase boost customer base, sales and productivity through the creation of a virtual community where all its stakeholders interact easily regardless of the distance between them (Settle-Murphy, 2012). The use of social networking will

When was the last time you heard about your favorite sports team or brand in a magazine, radio or billboard? Try to recall the last Nike commercial you saw on TV. Don’t be surprised if you can’t remember! Sports Marketers today direct all their attention to social media. The days of scavenging through newspapers or channels for sports news are over. Welcome to the Social age of Marketing.

Social networking sites are web based and applications that allows users to communicate via-web to share their content or follow with other users. For example the most well known online networking sites are Facebook, Twitter and Instagram. When you sign up to these sites it asked you to make a profile, which can be time consuming, but you can alter it for your needs as an enjoyment. Online networking has become a very significant piece of social communications inside our society. For example when you meet another person, one of the principal things you do is include them on your friends or followers list on social media. This is a form of communication. We communicate to people every day through all different forms of interpersonal communication.

Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper, both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication, particularly listening. Social media is now being used by businesses to build relationships.

Social networking is a way of connecting people in the virtual world. Social networking websites have exploded in recent years,

Once Bold is released in stores and online, Nike will continue promoting Bold through social media, specifically by working with social media influentials. Nike will contact up to 10 influential lifestyle/fitness bloggers to propose their products to over the 12 month period. Through compensated endorsements, bloggers will review Bold’s products through their own accounts. Our target market is most likely to react to reviews made by bloggers as they are more likely to trust those who have similar health and lifestyle values to themselves. In a recent technology report, by Research Now, a study showed that 84% of consumers purchase a product or service after reviewing them on a blog. Consumers between the ages of 25-34 read blogs everyday. Therefore, our target market age range of 24-34 years old would be considered heavy readers. The study also revealed that 46% use blogs to initially investigate products (Research Now, 2014). Because our target market is social media and trend oriented, blogs will be essential during the first 12 months of being launched.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Direct Marketing is the use of many media channels to communicate directly to the targeted customer. Nike sells its merchandise through retail stores and other channels. The company offers its products to retail accounts, through Nike-owned retail stores and Internet websites and through a mix of independent distributors and licensees, in virtually all countries around the world. Nike benefits a consumer will receive for purchasing certain products. Nike offers many things to their consumers. Nike participates in continuity selling. They try to keep their consumers by offering many things while a person is making a purchase.