Nike Swot Analysis

1193 Words Dec 18th, 2012 5 Pages
Nike.inc SWOT analysis
Strengths:
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Nike is a globally recognized for being the number one sportswear brand in the
World.
Nike being a competitive organization has a healthy aver sion towards its competitors
i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage.
Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries.
Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative
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It is mostly argued that in youth culture, Nike is a fashion brand which also creates oppo rtunities for Nike since its products would become outdated before even the product wears out i.e. consumers will feel the need to replace the product with a newer trend. There are many international regions that still need tapping and there is need for sportswear and with Nike s strong global brand recognition, it can initiate in many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the
World
Cup
(soccer)
and
The
Olympics.
Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements.
Producing sportswear products from manufacturing waste;
Extension of eco-friendly projects like Reuse-A-Shoe Program aimed at further recycling;
Emphasis on corporate marketing strategy through the promotion of corporate
brand

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